Social Media Marketing Specialist

Company Description

At Nexora, we specialize in building smart, scalable, and user-focused digital solutions, from powerful mobile apps to high-performing websites. We partner with startups, SMEs, and enterprises to turn ideas into fully functional products with clean code, modern design, and agile execution. Our services include Mobile App Development, Web Development, UI/UX Design, and Product Strategy & Tech Consulting. We pride ourselves on timely delivery, transparent processes, scalable solutions, and end-to-end support. Join us in building the future together.

Role Description

Create & execute high-converting social media campaigns that drive actual business results, not just likes.

• Write killer ad copy that stops people mid-scroll and forces them to care.

• Spy on competitors and steal their best-performing strategies (then make them better)

• Run A/B tests on creatives, copy, and audiences until you find the golden formula.

• Crack the code on TikTok, Instagram, Facebook, LinkedIn, and emerging platforms before the market saturates.

• Develop retargeting strategies that bring back lost leads and make them convert.

• Monitor analytics with the rest of the team to identify viable ideas, trends, and growth patterns to grow insights.

• Prepare accurate reports on our marketing campaign's overall performance.

• Understand audience behaviour and create segmentation.

• Spot trends before they’re trends and leverage them before they become stale.

Requirements

• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads and YouTube Shorts.

• Deep knowledge of consumer psychology, behavioral science, and persuasive messaging.

• Case studies, reports, or previous campaign results that show you can deliver.

• Familiarity with AI tools and automation to enhance efficiency (but not replace strategy).

• A mindset that prioritizes results over vanity metrics.

• Coordinate with advertising and media experts to improve marketing results.

• Identify the latest trends and technologies affecting on Social Media Ads.