Social Media Marketing Specialist

Company Description

AI Marketing Lab is a cutting-edge digital marketing agency dedicated to helping Australian brands achieve scalable growth through data-driven strategies, automation, and innovative creativity. Our global team, with offices in India, UAE, and the UK, delivers world-class marketing solutions at a fraction of local costs. We specialize in services such as Social Media Marketing, Performance Marketing (Meta + Google), SEO, AEO (Answer Engine Optimization), and Digital PR. Having partnered with over 100 global brands, we consistently deliver outstanding results, with an average return on ad spend (ROAS) of 3–5×. Our commitment to excellence makes us a trusted name in digital marketing.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist based in Hyderabad. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies across multiple platforms, creating engaging content, and growing social media presence to enhance brand awareness. Day-to-day responsibilities include managing social media accounts, analyzing performance metrics, creating visually appealing and compelling social media posts, and collaborating with the team to implement marketing campaigns. Additionally, the role requires staying updated with industry trends to optimize the effectiveness of social media activities.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Experience in Digital Marketing, with knowledge of various digital channels, platforms, and tools
• Strong Marketing skills, including strategizing and implementing result-oriented campaigns
• Excellent Communication skills, both written and verbal, with an ability to craft impactful messages
• Knowledge of analytics tools to track and report on social media performance and engagement
• Creative problem-solving skills and a keen eye for detail
• Familiarity with trends and advancements in social media and digital marketing
• Bachelor’s degree in Marketing, Communication, or a related field