Social Media Marketing Specialist

Job Description: Social Media Marketing The Social Media Marketing will be responsible for strategizing, executing, and managing the social media presence across multiple brands within New Media Holding. This role requires a mix of creativity, data-driven decision- making, and hands-on execution to drive engagement, build communities, and strengthen brand narratives.

Qualification: Bachelor’s/master’s degree in marketing, Communications, Media, or related field

Experience: 3+ Years

Location: Mumbai, India (Onsite)

Department: Marketing

Reports To: VP Marketing

Skills Required:

• Strong understanding of social media ecosystems, algorithms, and best practices. • Creative storyteller with ability to craft brand narratives across platforms. • Hands-on experience with content scheduling, analytics, and social listening tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, etc.). • Ability to juggle multiple brands/projects simultaneously with attention to detail. • Strong communication, collaboration, and stakeholder management skills. • Analytical mindset to derive insights from data and optimize strategies. Roles and Responsibilities: Strategy & Planning • Develop and execute tailored social media strategies for multiple brands/projects under New Media Holding.

• Align content plans with overall marketing, brand, and business objectives. • Monitor industry trends, audience insights, and competitor activities to drive innovation. Content Creation & Management • Oversee the content calendar across brands, ensuring consistent tone, messaging, and brand identity. • Coordinate with design, video, and content teams to deliver high-quality, engaging posts (images, reels, carousels, stories, short-form videos, live sessions). • Adapt content per platform (LinkedIn, Instagram, X, YouTube, Facebook, emerging platforms). Community & Engagement • Driving audience growth, engagement, and conversations across platforms.

• Actively monitor, respond, and build relationships with followers, influencers, and communities. • Manage brand reputation by handling escalations and ensuring quick turnaround on queries. Campaign Management • Plan and execute organic + paid social media campaigns for product launches, brand partnerships, and marquee events. • Collaborate with cross-functional teams (PR, performance marketing, creative, partnerships) for 360° execution. Analytics & Reporting • Track KPIs: follower growth, engagement rate, reach, sentiment, conversions, ROI. • Share insights, dashboards, and recommendations with leadership for optimization. • Experiment with new formats, tools, and platforms to improve performance.