Social Media Marketing Specialist

Job Description

Job Title: Social Media Marketing Expert Location: In Spencer Building, 6A2, 6th Floor, Newtown Square, Road, Atghara, Newtown, Kolkata, West Bengal 700136 Department: Technical Employment Type: Full-Time (Post Training Evaluation) Compensation: ₹15,000 – ₹25,000/month (based on performance & interview) Internship Stipend (if applicable): ₹5,000/month About the Role: We are looking for a dynamic, creative, and motivated individual to join our growing marketing team as a Social Media Marketing Expert . This is an ideal opportunity for recent graduates or early-career professionals eager to build a strong foundation in the fast-paced world of digital marketing. Key Responsibilities: Social Media Strategy: Assist in developing and executing creative social media strategies aligned with brand goals and audience interests. Content Creation: Produce engaging content—text, images, videos, infographics—for platforms like Instagram, Facebook, LinkedIn, YouTube, and Twitter. Account Management: Manage daily posting schedules, maintain brand voice across platforms, and respond to comments and messages in a timely manner. Community Engagement: Actively build and nurture relationships with followers and potential customers by addressing queries, mentions, and feedback. Performance Analytics: Monitor KPIs, track campaign performance, and prepare reports to guide content improvements and strategic decisions. Trend Monitoring: Stay current with platform updates, viral trends, competitor activities, and evolving best practices in digital marketing. Cross-Department Collaboration: Work closely with design, content, and marketing teams to ensure campaign alignment and consistency. Market Research: Conduct competitive analysis and audience research to identify engagement opportunities and growth areas. Qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field. (Fresh graduates are welcome.) Familiarity with Facebook, Instagram, LinkedIn, Twitter, YouTube, and trending tools like Canva, Hootsuite, or Buffer. Strong creative and visual storytelling ability. Excellent command over written and spoken English. Basic understanding of analytics (e.g., Meta Insights, LinkedIn Analytics, Google Analytics). Highly organized with strong time management and multitasking abilities. Adaptable, fast learner, and enthusiastic team player. High attention to detail and consistency in content creation and reporting. Training & Onboarding – SSP (Structured Skill Program): Phase 1: On-the-Job Training (OJT) 3-day comprehensive training with in-house expert’s post-interview selection. Training focuses on tools, strategy, and company processes. Assessment includes knowledge checks, practical assignments, and feedback. Post-Training Evaluation: Qualifying candidates will be offered a full-time Social Media Marketing Expert role. Final salary will be based on interview and OJT performance (₹35,000 – ₹45,000/month). Internship Pathway (For Shortlisted Candidates Needing Skill Development): 3-month internship with a stipend of ₹5,000/month. Opportunity to convert to full-time based on performance during internship. Promotion to full-time role is subject to approval by management. Work Schedule: Working Days: 6 days a week (Sunday fixed weekly off) Timings: 10 am TO 7 Pm Location: Kolkata on-site Assessment Parameters During Training/Internship: Campaign performance & creative execution Social media process adherence Communication & collaboration Managerial feedback HR & trainer assessments Behavior and professionalism Why Join Us? Exposure to real-time campaign execution Opportunity to work with a collaborative and creative marketing team Learn from senior mentors and marketing strategists Fast-tracked career path for high performers Ready to Kickstart Your Digital Marketing Career? If you’re passionate about content, social trends, digital storytelling, and eager to learn— we want to hear from you ! Send us your cv to hr.leadheight@gmail.com or call us at 8100457033