Social Media Marketing Specialist

Job Summary:

Social Media Marketing Specialist.

Key Responsibilities:

• Develop and execute

  content calendars

  and

  posting schedules

  for each platform.
• Create engaging, platform-specific content (text, image, and video).
• Manage

  daily posting

  ,

  community engagement

  , and timely responses.
• Plan and execute

  paid ad campaigns

  across platforms (especially Meta and LinkedIn Ads).
• Track and report on key

  metrics and analytics

  to evaluate campaign effectiveness.
• Stay updated on social media trends, tools, and best practices.
• Collaborate with design, content, and marketing teams to align messaging.

Requirements:

• Minimum

  2 years of proven experience

  in social media marketing.
• Strong knowledge of

  LinkedIn, Facebook, Instagram, and X

  – organic + paid.
• Proficiency in tools like

  Meta Business Suite, LinkedIn Campaign Manager, Buffer/Hootsuite

  , or similar.
• Solid understanding of

  analytics tools

  (e.g., Meta Insights, LinkedIn Analytics, Google Analytics).
• Excellent

  written and verbal communication

  skills.
• Ability to multitask, prioritize, and meet deadlines.

Preferred Qualifications:

• Experience with

  graphic design tools

  (e.g., Canva, Adobe Suite) is a plus.
• Knowledge of

  SEO

  and how it integrates with social content.
• Experience working in a B2B or tech environment is a bonus.