Social Media Marketing Specialist

Social Media Specialist — Bay6 & Xemplar

Experience Range: 4–6 years

Build Bay6’s executive and corporate presence on LinkedIn and YouTube, amplify launches/events, and convert engagement into pipeline with ABM/Offers. Xemplar support for portfolio consistency.

Role & Expectations (Bay6)

Own Bay6’s social calendar and channel operations with a performance mindset. Create thumb-stopping content from customer proof, product demos, and thought leadership. Enforce UTM discipline and weekly readouts with actions. Be onsite to capture content during launches and events.

Job Responsibilities

• Own LinkedIn (priority) and YouTube calendar; align to launches, offers, and ABM plays.

• Produce short-form videos, carousels, doc posts, and threads; write hooks, captions, and CTAs for Bay6 personas.

• Stand up founder/SME programs: briefing, ghostwriting, batching, and repurposing for executive handles.

• Run channel ops: scheduling, moderation, escalation, and community hygiene with responsive SLAs.

• Track performance with UTMs; publish weekly reach/engagement/CTR/assisted conversion readouts and next actions.

• Create real-time content at events (booth walk-throughs, quick takes, customer soundbites); manage same-day approvals.

• Coordinate with Copy/Design/Video to ensure narrative and visual consistency; maintain thumbnail systems.

• Partner with ABM and Web/Ops to map posts to offers/LPs; test formats and posting times with clear hypotheses.

• Manage rights/consents and social asset library; ensure compliance-friendly phrasing in regulated contexts.

• Continuously benchmark competitors and industry voices; propose experiments and scale winners quickly.

Location

Hyderabad, India - Onsite

Mode of Work- Work from Office