Alice Jewellery

Job Title: Social Media Marketing Specialist (AI-Powered Content Creator) Brand: Antegra - Alice — The Art of Modern Elegance Location: Bangalore Employment Type: Full-Time About Antegra Antegra is a designer jewellery brand blending traditional Indian craftsmanship with modern minimalism. Every piece of Antegra jewellery — crafted in pure silver and plated with 22K gold — is a statement of subtle elegance, everyday luxury, and cultural storytelling. Alice is a gold jewellery brand with presence of over 30 years in Bangalore. We are looking for a Social Media Marketing Specialist who can bring this aesthetic alive online through AI-enhanced storytelling , visual innovation, and emotionally resonant campaigns. Role Overview You will be the creative force behind the brands' online presence — using AI tools to ideate, design, and deliver stunning digital content that builds community, drives footfall to stores, and elevates our brand identity. Key Responsibilities Content Strategy & Creation: Develop and execute monthly social media calendars across Instagram, Facebook, Pinterest, and YouTube. AI-Enhanced Storytelling: Use AI tools (ChatGPT, Midjourney, Runway, ElevenLabs, etc.) to craft high-quality visuals, captions, reels, and campaign ideas that match Antegra’s aesthetic. Community Growth: Engage with followers, influencers, and jewellery enthusiasts to build a vibrant online community. Performance Marketing: Plan and manage paid ad campaigns (Meta, Google) with clear objectives for reach, engagement, and conversion. Trend Research: Identify emerging trends in jewellery, fashion, and AI-based content formats to keep Antegra ahead of the curve. Analytics: Track campaign performance and optimize strategies using insights from Meta Suite, Google Analytics, and similar tools. Desired Skills & Experience 2–3 years of experience in social media marketing, preferably in jewellery, or lifestyle brands. Strong aesthetic sense — understanding of colour palettes, visual composition, and luxury storytelling. Familiarity with AI-driven tools for copywriting, visual generation, and video editing. Knowledge of Meta Ads Manager , Instagram Reels optimization , and performance analytics. Experience with influencer collaborations and campaign management. Ability to write elegant, emotive, and brand-consistent captions. Preferred Personality Traits Passion for design, jewellery, and cultural storytelling. Keen eye for beauty and minimalism. Experimentative mindset — eager to blend human creativity with AI innovation. Organized, data-driven, and self-motivated. What We Offer Competitive salary and incentives. Creative freedom to define digital voice. Work directly with the founders on high-impact campaigns. Access to cutting-edge AI marketing tools and training. A workspace where art, technology, and culture converge.