Social Media Marketing Specialist

• Develop, implement, and manage a comprehensive social media strategy across LinkedIn, Twitter/X, Instagram, Facebook, and YouTube.
• Create and curate engaging content tailored to each platform (posts, carousels, reels, stories, etc.).
• Be comfortable creating Reels and short-form videos—and ready to be the on-camera face of the company when needed for social media content.
• Collaborate with internal teams (design, marketing, product) to align messaging and campaign goals.
• Monitor and analyze performance metrics (reach, engagement, conversions, etc.) using tools like GA4 and UTM tracking to optimize content strategy and continuously improve results.
• Manage the social media calendar and ensure timely delivery of all content.
• Stay updated with platform trends, algorithm changes, and best practices.
• Engage with followers, respond to queries/messages, and build a positive brand presence.
• Track competitors and suggest creative content formats to stay ahead.
• Use content and engagement strategies to improve overall brand visibility and perception.
• Coordinate paid social campaigns with the performance marketing team

What We’re Looking For

• 2–4 years of experience managing social media for a SaaS, tech, or B2B brand (agency or in-house).
• Strong understanding of platform-specific strategies (especially LinkedIn & Twitter for SaaS).
• Excellent copywriting and content creation skills.
• Familiarity with tools like Buffer, Hootsuite, Canva, Adobe Suite, or similar.
• Basic understanding of SEO, analytics, and UTM tracking.
• Ability to handle fast-paced deadlines, multiple priorities, and iterative feedback.
• Creative thinker with a keen eye for aesthetics, voice, and visual storytelling.
• A passion for technology, startups, and digital innovation.
• Experience with video editing tools (e.g., Adobe Premiere Pro, CapCut, Final Cut Pro, or similar) and a strong grasp of short-form video trends.

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Work Location: In person