Social Media Marketing Specialist

Job Title: Social Media Specialist – LinkedIn Focus

Location:

Company:

About Us:

BrightBeans Digital is a digital marketing agency with a vision to transform how brands grow in the digital era, with successful partnerships across platforms like GreenThumb Local, Reinstatement Ninja, and PopLocate, we are passionate about digital innovation, and building high-impact marketing campaigns with a strong presence in the US and UK markets, we help home service businesses (Plumbing, HVAC, Electrical, Pest Control, Landscaping, etc.) build digital visibility, generate leads, and scale growth. Our team of strategists, designers, and marketers work closely with international clients, ensuring brand-aligned and high-impact digital campaigns.

Position Summary:

Social Media Specialist

Key Responsibilities:

• Develop, implement, and manage a comprehensive

  LinkedIn marketing strategy

  .

• Create and curate high-quality, engaging content tailored to

  B2B audiences

  .

• Optimize LinkedIn company pages and personal brand profiles for maximum visibility.

• Build and grow professional networks through

  organic outreach

  ,

  engagement

  , and

  thought leadership

  .

• Collaborate with design and content teams to produce visually appealing LinkedIn posts, articles, infographics, and videos.

• Monitor KPIs such as

  engagement rate

  ,

  connection growth

  ,

  post reach

  ,

  inquiries

  , and

  click-throughs

  .

• Conduct

  competitive analysis

  ,

  hashtag research

  , and

  audience segmentation

  .

• Run and optimize

  LinkedIn Ads

  (optional but a plus).

• Use tools like

  LinkedIn Analytics

  ,

  Canva

  ,

  Buffer/Hootsuite

  , and

  Shield Analytics

  to measure and report performance.

• Stay updated on LinkedIn algorithm changes, content trends, and best practices for engagement and reach.

Required Skills & Experience:

• Minimum

  2–4 years

  of proven experience in

  Social Media Marketing

  , with at least

  1+ year specializing in LinkedIn

  .

• Deep understanding of

  LinkedIn algorithms

  ,

  B2B content marketing

  , and

  lead generation

  strategies.

• Excellent written and verbal communication skills in English.

• Experience with

  social media tools

  like Buffer, Hootsuite, Later, or Sprout Social.

• Basic graphic design skills using tools like

  Canva

  or

  Adobe Express

  .

• Familiarity with

  LinkedIn Ads Manager

  and campaign optimization is a bonus.

• Strong attention to detail, time management, and an analytical mindset.

Preferred Qualifications:

• Bachelor's/Master's degree in

  Marketing

  ,

  Mass Communication

  ,

  Digital Media

  , or related field.

• Prior experience in a

  digital marketing agency

  or

  B2B service-based company

  .

• Knowledge of other platforms (Instagram, Twitter, Facebook) is an advantage but not mandatory.

What You’ll Get:

• Opportunity to work with a creative, fast-growing digital agency.

• Exposure to diverse U.S.-U.K. based and global clients in the booming home services industry.

• Complimentary refreshments throughout the day to maintain energy levels.

• Collaborative work culture in the heart of Jaipur



How to Apply:

kritika@brightbeansdigital.com

Application for Social Media Specialist – LinkedIn