Social Media Marketing Specialist

Job Title: Social Media & Digital Marketing Specialist

Location: On-site
Type: Full-time
Experience Level: 2–5 years

About the Role:

We are seeking a creative, data-driven Social Media & Digital Marketing Specialist to manage, grow, and optimize our brand presence across major platforms. You’ll play a key role in shaping our brand voice, driving engagement, generating leads, and executing performance-driven campaigns through social media, email marketing, and WhatsApp marketing.

Key Responsibilities:

• Develop and execute end-to-end social media strategies across platforms (Instagram, Twitter/X, Facebook, LinkedIn, YouTube, TikTok, etc.)
• Create, schedule, and publish engaging content aligned with brand voice and campaign goals
• Design and manage paid ad campaigns across Meta, LinkedIn, YouTube, etc.
• Track and report key performance indicators: engagement, reach, CTR, CPL, ROAS, and follower growth
• Plan and execute email marketing campaigns (newsletters, drip campaigns, product updates, etc.)
• Manage and implement WhatsApp marketing using WhatsApp Business tools or automation platforms
• Manage influencer partnerships and user-generated content campaigns
• Monitor trends, hashtags, and competitor strategies to stay ahead in the market
• Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling, analytics, and reporting
• Work closely with design and content teams to deliver impactful creatives (visual, video, reels, etc.)
• Optimize post timings, content formats, and CTAs for better reach and engagement
• Deliver regular performance reports and insights to stakeholders and management

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field
• 2–5 years of hands-on experience in social media management and performance marketing
• Proven experience in email marketing (tools like Mailchimp, Sendinblue, or Klaviyo)
• Proven experience in WhatsApp marketing (WhatsApp Business API or CRM tools)
• In-depth knowledge of social platform algorithms, trends, and targeting strategies
• Strong creative content, copywriting, and storytelling skills
• Proficiency in tools like Google Analytics, Meta Insights, and other analytics dashboards
• Familiarity with basic design or editing tools like Canva, Adobe Suite, CapCut, etc.

Preferred (Bonus) Skills:

• Experience with influencer platforms and affiliate marketing
• Understanding of SEO basics and integration with social/email strategies
• Experience with social automation tools or APIs
• Exposure to brand safety, online reputation management, and community moderation

Job Type: Full-time

Pay: ₹15,862.44 - ₹35,716.31 per month

Benefits:

• Food provided
• Provident Fund