Social Media Marketing Specialist

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*Only for candidates based in Kolkata*

Job Summary:

highly skilled and results-driven Facebook Ads Specialist

Key Responsibilities:

• Plan, build, and execute 

  end-to-end Facebook Ads campaigns

   using 

  Meta Ads Manager

  , including campaign structure, audience segmentation, budget allocation, and bidding strategies.
• Conduct 

  A/B testing

   for creatives, headlines, ad copy, and audience targeting to improve CTR and conversion rates.
• Utilize 

  Custom Audiences

   and 

  Lookalike Audiences

   for advanced targeting and retargeting strategies.
• Optimize campaigns based on 

  key performance indicators (KPIs)

   such as CTR, CPC, CPM, CPA, ROAS, and engagement rates.
• Implement 

  pixel tracking, API integrations, and event setup

   to ensure accurate data tracking and attribution.
• Monitor performance using 

  Meta Business Suite analytics

   and prepare detailed reports with actionable insights.
• Stay updated with 

  Meta algorithm changes, ad policy updates, and industry best practices

   to maintain compliance and effectiveness.
• Collaborate with the creative team to develop 

  high-converting ad creatives

   using platforms like 

  Canva

   or Adobe Creative Suite.

Preferred Skills & Experience:

• Proven track record in 

  managing Facebook Ads with budgets of $5K+/month

   and delivering measurable results.
• Understanding of 

  TikTok Ads, Etsy Ads, and Shopify

   for cross-platform campaign strategies.
• Strong analytical skills with experience using 

  Google Analytics, UTM parameters, and data visualization tools

  .
• Knowledge of 

  conversion tracking, attribution modeling, and funnel optimization

  .
• Bonus: Familiarity with 

  Facebook CAPI (Conversions API)

   for advanced event tracking.

data-driven marketer

Qualifications:

• Minimum 

  2+ years of proven experience

   managing Facebook/Meta Ads campaigns with measurable ROI.
• Knowledge of Shopify, Etsy and TikTok ads.
• Proficiency in using Canva to create high-quality graphics and visuals.
• Excellent written and verbal communication skills.
• Proficiency with Meta Ads Manager, Meta Business Suite, and Facebook Audience Insights.
• Experience in setting up and troubleshooting Facebook Pixel and Conversions API.
• Analytical mindset with the ability to interpret data and make data-driven decisions.