Social Media Marketing Specialist

Location: On-site

Type: Full-time

Experience Level: 1–4 years

About the Role:

We are looking for a creative, data-driven Social Media Marketing Specialist to manage, grow, and optimize our brand presence across major social platforms. You’ll play a key role in shaping our voice, driving engagement, and generating leads or subscriptions through impactful content, paid campaigns, and social-first storytelling.

Key Responsibilities:

· Develop and execute social media strategies across platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, etc.)

· Create, schedule, and publish content aligned with the brand voice and campaign goals

· Design and manage paid ad campaigns (Meta Ads, LinkedIn Ads, YouTube, etc.)

· Track KPIs like engagement, reach, CTR, CPL, ROAS, and follower growth

· Manage influencer collaborations and UGC campaigns

· Monitor trends, hashtags, and competitor activity to stay ahead

· Use tools like Hootsuite, Buffer, or Meta Business Suite for scheduling and analytics

· Collaborate with design and content teams for visual creatives and video assets

· Optimize posting times, formats, and CTAs for higher engagement

· Prepare performance reports and actionable insights for management

Required Skills & Qualifications:

· Bachelor’s degree in Marketing, Communications, or related field

· 2–5 years of hands-on experience in social media management and advertising

· Deep knowledge of platform algorithms, best practices, and audience targeting

· Experience running and analyzing Meta, Google, or TikTok ad campaigns

· Strong writing and creative content skills

· Analytical mindset with experience in tools like Google Analytics, Meta Insights, etc.

· Basic design or video editing knowledge (Canva, Adobe Suite, CapCut, etc.)

Preferred (Bonus) Skills:

· Experience with creator platforms or influencer marketing

· Knowledge of SEO, email marketing, or affiliate campaigns

· Familiarity with social media APIs or automation tools

· Exposure to brand safety, community moderation, or crisis handling

Why Join Us?
- Be part of a digital-first, fast-scaling platform- Creative freedom and real impact on brand growth- Flexible work culture with high ownership- Opportunity to experiment and grow with a tech-forward team

Job Type: Full-time

Pay: ₹20,773.11 - ₹40,400.73 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Work Location: In person