Social Media Marketing Specialist

Greetings from Diamars Fine Jewels! We are a fine jewellery brand based out of Mumbai, India, specializing in westernized high-end fine jewellery. Our job location is at Opera House, Mumbai. Requirements: - 3 years of work experience in Social Media Management/PR with a luxury goods brand - Familiarity with Google Analytics, Google Ads, Facebook Ads - Proficiency in Social Media platforms and related tools - Ability to create graphics and posts as required Additional Skills: - Proficiency in Photoshop, Procreate, and Illustrator Roles & Responsibilities: Social Media Related: - Conceptualize, plan, and create content for the brand's social media pages to attract the right audience - Explore innovative ways to increase and engage with followers - Identify and collaborate with social media influencers aligned with the brand - Execute paid campaigns for maximum engagement Marketing/Public Relations Related: - Develop an overall marketing strategy for the brand - Build brand awareness among potential clients - Define brand pillars such as Brand Theme and Brand Story - Identify and participate in events suitable for the brand - Generate ideas for corporate gifting/favors - Coordinate sourcing opportunities - Establish connections with magazines/publications for media coverage - Cultivate positive relationships with the media and stakeholders - Craft all brand communications The Right Person: - Excellent written and oral communication skills - Understanding of the high-end luxury jewellery sector and its consumer base - Self-motivated with the ability to execute projects independently - Strong interpersonal skills - Experience in developing relationships with Editors, Journalists, and Influencers If you meet the requirements mentioned above and are interested, please send your CV and portfolio to careers@diamars.com.,