Social Media Marketing Specialist

As India's leading luxury silk & ethnicwear brand, Allsilks is dedicated to serving over 3 lakh customers worldwide. We are currently looking for a dynamic Social Media Executive to manage our day-to-day social presence and cultivate impactful influencer partnerships that will enhance brand awareness and engagement. Your responsibilities will include planning, creating, and scheduling engaging content across various social media platforms such as Instagram, Facebook, and others. Additionally, you will be responsible for monitoring and responding to comments, messages, and mentions to foster community engagement. You will also play a key role in identifying, reaching out to, and negotiating collaborations with relevant fashion influencers and creators. Coordinating deliverables, ensuring timely campaign execution, and assisting in the rollout of social-driven promotions, contests, and story takeovers will also be part of your role. Keeping abreast of ethnic fashion trends, platform features, and competitor activity is crucial to success in this position. The ideal candidate will have at least 3 years of experience in social media management or influencer marketing, with a preference for fashion/retail background. Strong written and verbal communication skills are essential, along with hands-on proficiency in tools like Canva, Photoshop, or similar graphic creation software. Experience with social analytics platforms such as Instagram Insights and Facebook Insights is highly desirable. A self-starter attitude, excellent organizational skills, and the ability to multitask effectively are key qualities we are looking for. A creative mindset, a keen eye for aesthetic detail, and a passion for ethnic fashion storytelling will set you apart. Joining Allsilks means being part of a rapidly growing brand with a rich heritage in craftsmanship. You will have the opportunity to collaborate closely with a dedicated in-house marketing team and play a pivotal role in shaping and scaling our social and influencer strategy from the ground up.,