8 Social Analytics Jobs

As India's leading luxury silk & ethnicwear brand, Allsilks is dedicated to serving over 3 lakh customers worldwide. We are currently looking for a dynamic Social Media Executive to manage our day-to-day social presence and cultivate impactful influencer partnerships that will enhance brand awareness and engagement. Your responsibilities will include planning, creating, and scheduling engaging content across various social media platforms such as Instagram, Facebook, and others. Additionally, you will be responsible for monitoring and responding to comments, messages, and mentions to foster community engagement. You will also play a key role in identifying, reaching out to, and negotiating collaborations with relevant fashion influencers and creators. Coordinating deliverables, ensuring timely campaign execution, and assisting in the rollout of social-driven promotions, contests, and story takeovers will also be part of your role. Keeping abreast of ethnic fashion trends, platform features, and competitor activity is crucial to success in this position. The ideal candidate will have at least 3 years of experience in social media management or influencer marketing, with a preference for fashion/retail background. Strong written and verbal communication skills are essential, along with hands-on proficiency in tools like Canva, Photoshop, or similar graphic creation software. Experience with social analytics platforms such as Instagram Insights and Facebook Insights is highly desirable. A self-starter attitude, excellent organizational skills, and the ability to multitask effectively are key qualities we are looking for. A creative mindset, a keen eye for aesthetic detail, and a passion for ethnic fashion storytelling will set you apart. Joining Allsilks means being part of a rapidly growing brand with a rich heritage in craftsmanship. You will have the opportunity to collaborate closely with a dedicated in-house marketing team and play a pivotal role in shaping and scaling our social and influencer strategy from the ground up.,

Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture OperationsOur quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern. Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture OperationsOur quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern. Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

Responsibilities: * Develop social media strategies & plans * Manage social media presence across platforms * Monitor online reputation & respond promptly * Create engaging content & campaigns

Develop, implement, and manage social media strategy Content development Manage Day to day postings and response management Manage and oversee social media content and campaigns Social Media Analysis and reports Required Candidate profile Hands-on experience in managing social media Knowledge of latest trends Excellent English and communication Skills

As a Social Media Strategist at Experience Destination in Guwahati, your main responsibility will be to develop and implement social media marketing strategies, create engaging content, optimize social media presence, manage public relations, and foster communication with the target audience. You will be conducting research to find relevant stories from Northeast India, maintaining the social media calendar, ideating and executing content, assisting in production, script writing, shooting, managing the editor, captioning, and strategizing the complete content plan and output. Additionally, you will optimize company pages on various platforms, moderate user-generated content, analyze social data, collaborate with other departments to manage reputation, and coordinate actions. Collaborations with various travel stakeholders such as influencers, content creators, travel educators, local storytellers, chefs, and property owners will also be a part of your role to help with content creation and increase digital distribution. It is essential to stay up to date with trends in social media. The ideal candidate for this role should have a comprehensive understanding of various social media platforms and how to optimize content for maximum engagement. A proven working experience in social media marketing or as a Digital Media Specialist is required, along with excellent consulting, writing, editing (photo/video/text), presentation, and communication skills. Demonstrable experience with social networking and social analytics tools, as well as proficiency in social media platforms and content management systems, are necessary. A knack for photography and videography, comfort with editing tools like VN, Canva, and Reel editor, strong organizational and time management skills, knowledge of North-East India and its tourism industry, and excellent written and verbal communication skills are desired. The ability to analyze social media trends and metrics is also important. If you are interested in this full-time on-site role as a Social Media Strategist at Experience Destination in Guwahati, please reach out to us at ashwariya@experiencedestination.com. Visit our website at https://experiencedestination.com/ for more information.,

Job Title: Marketing Operations Specialist Job Location: Mohali, Punjab, 5 days (WFO) Job Type: Full-Time Salary: Aligned with industry standards / among the best in the Tricity region. Shift Timing: 3:00 pm - 12:00 am IST Company Overview & Job Summary: We are looking for a key member to join the Vartopia Sales & Marketing Team. Vartopia is a leading channel technology provider that is changing the way companies engage with their partners. We are at the forefront of bridging the gap between vendors and partners with our powerful platform, Vartopia Hub. We are seeking a talented and motivated Marketing Operations Specialist to lead and manage our lead generation campaigns (Email & LinkedIn) primarily within Zoho Platform. If you're detail-oriented, results-driven, and passionate about marketing automation, this role offers a fantastic opportunity to grow and make a direct impact on our business revenue. Job Description: As the Marketing Operations Specialist, you will be responsible for executing and managing targeted lead generation efforts, running different campaigns, reporting on key metrics, and continuously optimizing outreach campaigns for maximum effectiveness. You will work closely with Vartopia's Sales team, in-house Zoho & Web Developer and Marketing Agency to ensure all campaigns are aligned with our business goals. Key Responsibilities: Manage Zoho-Based Campaigns : Own the creation, execution, and optimization of marketing campaigns (Email, LinkedIn, Webinar, Newsletter etc.) within Zoho CRM. Utilize your knowledge of Zoho tools/modules i.e Zoho Marketing Automation, Cadences, Mail Merge, Social, Page sense & others to drive effective outreach strategies. Campaign Reporting : Provide weekly reports on all campaign metrics, analyzing performance and making data-driven recommendations for future campaigns. Tracking & Prioritization : Set up and manage tracking parameters to assess campaign effectiveness. Use this data to do lead/contact scoring, prioritize prospects based on engagement and interest, ensuring the Sales team focuses on the best opportunities. Cadence Development : Design customized cadences and outreach strategies for different ICPs (Ideal Customer Profiles) and personas, ensuring that touchpoints are frequent, personalized, and consistent. Continuously refine campaign tactics and cadences to improve open rates, click-through rates, and overall conversion rates. A/B Testing : Run A/B testing across different campaigns to assess which strategies work best for different target audiences and ICPs (Ideal Customer Profiles) Collaboration with Developers- Zoho & Web : Work closely with the in-house Zoho developer to set up landing pages, build tracking mechanisms, and integrate necessary systems using API's and Webhooks for smooth campaign execution. Coordinate with Website developer for maintaining Vartopia's website. Collaboration with Sales : Coordinate with Sales team to align campaigns with business needs, ensuring the outreach meets the goals of ongoing sales initiatives. Collaboration with Marketing Agency : Be the go-to operations leader and drive weekly meetings with the Marketing agency, ensuring successful functioning of the two groups. Review content, Visuals, Webpages/Landing pages for both Campaigns (Email+Social) and Website, and coordinate internally for their timely implementation. Skills: Expert in Zoho Platform : Extensive experience in working with Zoho CRM and related modules like Zoho Marketing Automation, Cadences, Social, SalesIQ and Analytics for effectively running and managing campaigns. Communication: Strong English language skills, both written and verbal, with the ability to communicate clearly & effectively with internal teams and the Leadership. Marketing Automation : Proven expertise in running Email cadences, LinkedIn campaigns, Website visitors tracking, Inbound lead management and Lead Nurture workflows. Data-Driven Approach : Strong analytical skills with the ability to interpret tracking data, and optimizing campaigns based on real-time insights. Collaboration Skills : Ability to work closely with internal teams such as Sales, Web developer, Account Managers and external Marketing agency to better understand business objectives and ensure seamless execution of campaigns. Reporting Expertise : Extracting and presenting campaign performance data, providing clear insights and actionable improvement plans. Time Management : Ability to collaborate effectively with teams across different time zones (India, US, Australia), while primarily working within a specific shift. The candidate should be capable of managing multiple campaigns & consistently meet deadlines. Technical Skills: Good understanding of various attributes related to Website, Webpages/Landing-pages; such as Adobe XD, HTML, and other essential web files. Familiarity with the basic structure and technologies involved in creating and maintaining web pages, with the ability to coordinate effectively with Web & Zoho developers. Why Join Vartopia? Innovative Work Environment: Work with an innovative platform that is transforming how Vendors and Partners collaborate in Channel ecosystem. Growth Potential: Be part of a growing team with ample opportunities to learn, develop, and expand your marketing career. Collaborative Culture: Work with a supportive and dynamic team of individuals, fostering healthy work culture and collaboration. Direct Impact: Your work will directly contribute to the companys growth and in expanding Vartopia's reach to a wider audience. Qualifications: Education : Bachelors degree required ( B.Tech, BCA, MBA, or a related field). Specialization in Marketing will be considered a strong advantage. Any courses or accreditation in Zoho will be preferred. Experience : 2+ Years of experience primarily in running marketing campaigns Tools & Softwares : Zoho One (Modules: CRM, Marketing Automation, Cadences, Social, Analytics) LinkedIn Zoominfo

*Rotational Shifts, including night shifts *Rotational weekly offs Understand and address the consumer queries effectively and actively on social media platforms. Identify the need to assign the case to social out calling team or CR team basis the sensitivity of the case. Establish the facts and gather details about the specific case by using the available tools, data and coordinating with different departments. Pacify the customers/social audience by giving proper resolution in line with policies and empowerment. Actively draft and publish communication for pro-active social care for customers. Flag off and report perceived threat on social media to the larger social group and stay prepared with media statement. Coordinate with different departments like Legal, PR, Digital, HR etc. when dealing with sensitive cases. Tag/Categorize the cases as per the respective departments. Share feedback with the respective departments/Airport wherever required. Build brand love and drive positive engagement on social media platforms. Manages social media volume with consistency and to manage their own quality of responses. Develops engaging, creative, innovative content/ideas for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. Note - Should be comfortable with rotational shifts and rotational offs. Qualification/Experience: Bachelor's or Master's Degree 2+ yrs of experience. Relevant experience in Customer Services, Complaints Handling, Online Reputation Management - ORM is Preferred. "At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status"