2 Social Analytics Jobs

Job Title: Marketing Operations Specialist Job Location: Mohali, Punjab, 5 days (WFO) Job Type: Full-Time Salary: Aligned with industry standards / among the best in the Tricity region. Shift Timing: 3:00 pm - 12:00 am IST Company Overview & Job Summary: We are looking for a key member to join the Vartopia Sales & Marketing Team. Vartopia is a leading channel technology provider that is changing the way companies engage with their partners. We are at the forefront of bridging the gap between vendors and partners with our powerful platform, Vartopia Hub. We are seeking a talented and motivated Marketing Operations Specialist to lead and manage our lead generation campaigns (Email & LinkedIn) primarily within Zoho Platform. If you're detail-oriented, results-driven, and passionate about marketing automation, this role offers a fantastic opportunity to grow and make a direct impact on our business revenue. Job Description: As the Marketing Operations Specialist, you will be responsible for executing and managing targeted lead generation efforts, running different campaigns, reporting on key metrics, and continuously optimizing outreach campaigns for maximum effectiveness. You will work closely with Vartopia's Sales team, in-house Zoho & Web Developer and Marketing Agency to ensure all campaigns are aligned with our business goals. Key Responsibilities: Manage Zoho-Based Campaigns : Own the creation, execution, and optimization of marketing campaigns (Email, LinkedIn, Webinar, Newsletter etc.) within Zoho CRM. Utilize your knowledge of Zoho tools/modules i.e Zoho Marketing Automation, Cadences, Mail Merge, Social, Page sense & others to drive effective outreach strategies. Campaign Reporting : Provide weekly reports on all campaign metrics, analyzing performance and making data-driven recommendations for future campaigns. Tracking & Prioritization : Set up and manage tracking parameters to assess campaign effectiveness. Use this data to do lead/contact scoring, prioritize prospects based on engagement and interest, ensuring the Sales team focuses on the best opportunities. Cadence Development : Design customized cadences and outreach strategies for different ICPs (Ideal Customer Profiles) and personas, ensuring that touchpoints are frequent, personalized, and consistent. Continuously refine campaign tactics and cadences to improve open rates, click-through rates, and overall conversion rates. A/B Testing : Run A/B testing across different campaigns to assess which strategies work best for different target audiences and ICPs (Ideal Customer Profiles) Collaboration with Developers- Zoho & Web : Work closely with the in-house Zoho developer to set up landing pages, build tracking mechanisms, and integrate necessary systems using API's and Webhooks for smooth campaign execution. Coordinate with Website developer for maintaining Vartopia's website. Collaboration with Sales : Coordinate with Sales team to align campaigns with business needs, ensuring the outreach meets the goals of ongoing sales initiatives. Collaboration with Marketing Agency : Be the go-to operations leader and drive weekly meetings with the Marketing agency, ensuring successful functioning of the two groups. Review content, Visuals, Webpages/Landing pages for both Campaigns (Email+Social) and Website, and coordinate internally for their timely implementation. Skills: Expert in Zoho Platform : Extensive experience in working with Zoho CRM and related modules like Zoho Marketing Automation, Cadences, Social, SalesIQ and Analytics for effectively running and managing campaigns. Communication: Strong English language skills, both written and verbal, with the ability to communicate clearly & effectively with internal teams and the Leadership. Marketing Automation : Proven expertise in running Email cadences, LinkedIn campaigns, Website visitors tracking, Inbound lead management and Lead Nurture workflows. Data-Driven Approach : Strong analytical skills with the ability to interpret tracking data, and optimizing campaigns based on real-time insights. Collaboration Skills : Ability to work closely with internal teams such as Sales, Web developer, Account Managers and external Marketing agency to better understand business objectives and ensure seamless execution of campaigns. Reporting Expertise : Extracting and presenting campaign performance data, providing clear insights and actionable improvement plans. Time Management : Ability to collaborate effectively with teams across different time zones (India, US, Australia), while primarily working within a specific shift. The candidate should be capable of managing multiple campaigns & consistently meet deadlines. Technical Skills: Good understanding of various attributes related to Website, Webpages/Landing-pages; such as Adobe XD, HTML, and other essential web files. Familiarity with the basic structure and technologies involved in creating and maintaining web pages, with the ability to coordinate effectively with Web & Zoho developers. Why Join Vartopia? Innovative Work Environment: Work with an innovative platform that is transforming how Vendors and Partners collaborate in Channel ecosystem. Growth Potential: Be part of a growing team with ample opportunities to learn, develop, and expand your marketing career. Collaborative Culture: Work with a supportive and dynamic team of individuals, fostering healthy work culture and collaboration. Direct Impact: Your work will directly contribute to the companys growth and in expanding Vartopia's reach to a wider audience. Qualifications: Education : Bachelors degree required ( B.Tech, BCA, MBA, or a related field). Specialization in Marketing will be considered a strong advantage. Any courses or accreditation in Zoho will be preferred. Experience : 2+ Years of experience primarily in running marketing campaigns Tools & Softwares : Zoho One (Modules: CRM, Marketing Automation, Cadences, Social, Analytics) LinkedIn Zoominfo

*Rotational Shifts, including night shifts *Rotational weekly offs Understand and address the consumer queries effectively and actively on social media platforms. Identify the need to assign the case to social out calling team or CR team basis the sensitivity of the case. Establish the facts and gather details about the specific case by using the available tools, data and coordinating with different departments. Pacify the customers/social audience by giving proper resolution in line with policies and empowerment. Actively draft and publish communication for pro-active social care for customers. Flag off and report perceived threat on social media to the larger social group and stay prepared with media statement. Coordinate with different departments like Legal, PR, Digital, HR etc. when dealing with sensitive cases. Tag/Categorize the cases as per the respective departments. Share feedback with the respective departments/Airport wherever required. Build brand love and drive positive engagement on social media platforms. Manages social media volume with consistency and to manage their own quality of responses. Develops engaging, creative, innovative content/ideas for regularly scheduled posts, which enlighten audiences and promote brand-focused messages. Note - Should be comfortable with rotational shifts and rotational offs. Qualification/Experience: Bachelor's or Master's Degree 2+ yrs of experience. Relevant experience in Customer Services, Complaints Handling, Online Reputation Management - ORM is Preferred. "At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their but not limited to - gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status"