Social Media Marketing Specialist

Key Summary:

We are a fast-growing company curating the best of Korean Beauty for the Indian market. We are seeking a creative and strategic Social Media Assistant to elevate our brand presence. In this role, you will translate the innovation of K-Beauty into compelling digital narratives. You will play a key role in educating our customers and driving engagement through strategic content planning and influencer partnerships.

Responsibilities:

• Develop and execute innovative social media strategies to enhance brand visibility and engagement.
• Create, curate, and manage published content (images, video, and written) across all social media platforms.
• Monitor and respond to comments and messages promptly to foster community engagement.
• Analyze social media metrics, using insights to improve content and strategies.
• Collaborate with influencers and beauty bloggers to create authentic brand partnerships and campaigns.
• Stay updated on the latest beauty trends, social media updates, and competitor strategies.
• Organize and coordinate social media campaigns for product launches and promotions.
• Maintain a content calendar to ensure timely posting and consistent brand messaging.
• Conduct social media audits and develop best practices for content and engagement.

Qualifications:

• Industry Experience:

  Proven experience in social media management, specifically within the Beauty, Skincare, or Lifestyle sectors.

• Storytelling Skills:

  Excellent copywriting skills with the ability to explain the benefits of K-Beauty products clearly and persuasively.

• Tool Proficiency:

  Proficient in Canva, Photoshop, or video editing apps, as well as analytics tools.

• Global Mindset:

  Ability to understand and adapt content for diverse cultural audiences (specifically the Indian market).