Social Media Marketing (Night Shift)

About The Opportunity

• Manage end-to-end night shift social media operations across platforms (Facebook, Instagram, LinkedIn, X, YouTube): publishing, scheduling, and real-time engagement.
• Moderate communities and respond to customer queries, flags, and escalations promptly to maintain brand safety and SLA adherence.
• Execute and optimise paid social campaigns during night windows (meta ads setups, audience testing, bid adjustments) to maximise ROI.
• Create and maintain content calendars; coordinate with creative and content teams to ensure timely delivery of assets and copy for night-time amplification.
• Monitor social listening and analytics; produce concise performance reports and actionable recommendations for continuous improvement.
• Identify and escalate reputational or crisis issues, collaborating with cross-functional teams to implement mitigation and response plans.
  

Skills & Qualifications

• Proven experience managing social channels and night shift community moderation in an agency or in-house setting.
• Hands-on with Meta Business Manager and Facebook Ads for campaign creation and optimisation.
• Strong working knowledge of Instagram Reels and short-form video amplification strategies.
• Practical experience with community management tools and processes (response SLAs, escalation workflows).
• Familiarity with social scheduling platforms such as Hootsuite or equivalent.
• Ability to interpret social metrics using Google Analytics 4 and platform insights to drive decisions.
  

Preferred

• Experience with creative tools like Canva or Adobe Photoshop for quick asset edits.
• Prior exposure to brand safety protocols, social listening platforms, or influencer coordination.
  

• On-site night shift role with structured shift allowances and performance-linked incentives.
• Collaborative, metrics-driven culture with clear growth paths into content strategy and paid social roles.
• Opportunity to work on diverse client verticals and scale high-visibility campaigns across India.