Social Media Marketing Manager

SOCIAL MEDIA MANAGEMENT AT THI

Job Details:

Company: The Honest Illustrations

Website: https://thehonestillustrations.webflow.io/

Employment: Full-time

Salary: 6-9 LPA

Location: Lower Parel, Mumbai

Timings: 10:30 AM to 7:30 PM, 9-hour workday

Days: Monday to Saturday for 2 weeks

Monday to Friday for 2 weeks

Saturdays are WFH

Email us at careers@thehonestillustrations.com

Please read the Job Role:

This candidate will be a subject matter expert for social channels and digital-led campaigns within the team. He/She/They will demonstrate strong ownership, and attention to detail and maintain clear and concise communication across leadership levels. He/She/They is an advocate for the customer experience on Social Media, providing ongoing social-specific insights.

Responsibilities Include But Are Not Limited To The Following

• Own the social media strategy which includes content creation, ORM, & monthly calendars
• Develop and launch paid social media campaigns for all owned brands. Make sure we build a robust media strategy and share learnings regularly to make sure we are consistently improving.
• Responsibilities include campaign testing and learning sharing, reporting, etc.
• Creates social media campaigns with content creation, and implements schedules.
• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management.
• Coordinates with the copywriting team, content creation team, and the design team to achieve given objectives, and tasks. 
• Records & overlooks all blockers by colleagues as well as junior team members. 
• Manage creative, media & influencer agencies to plan and execute campaigns.
• Create social-first campaigns to deliver on the KPIs.
• Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
• Social media listening, monitoring & reporting.
• Conduct competitor & scans based on the brand.
• Focus on creating appropriate response sheets for different social media platforms. 
• Overlook, Manage & Handle social media pages of client brands.
• Work with platform partners to ensure the business is adopting the latest product features and best practices.
• Continuously ideate and innovate within the social space.

Basic Qualifications

• 4+ years of relevant professional experience in social media management, and/or social media planning.
• Passion for social media and understanding of its business impact.
• Experience working within cross-functional marketing and creative teams.
• Experience managing and negotiating media and content contracts.
• Understanding of the creative development process and media planning.
• Ability & knowledge to use AI tools to automate workflows.

Preferred Qualifications

• Proven track record of delivering high-quality social media campaigns in very dynamic environments & creating distribution for brands across digital platforms.
• 5+ years of progressive responsibility in social media marketing and brand advertising
• Highly detail-oriented, with excellent organizational skills, and the ability to multitask.
• Strong analytical and quantitative skills - the ability to capture and use various data points to develop and measure marketing programs.
• Excellent oral and written communication skills and an ability to influence others.
• Ability to partner cross-functionally and work with a wide range of stakeholders, team members, and people across different categories & industries.
• Have prior work experience in the FnB/Fashion/Lifestyle category.