Social Media Marketing Manager

Job description: Social Media Manager (BAU Social Content and TOFU Strategy)

Location: Okhla, South Delhi | Onsite

Experience Required: 3+ Years

Employment Type: Full-Time

Package: Upto 6-8 LPA

Work mode: Onsite, 5.5 days a week

Role Overview

This is a core brand-building role—not just execution. You’ll be responsible for managing BAU

(business-as-usual) social content, growing engagement and follower base, and making sure

every post reflects our values and brand tone.

You’ll also support founder-led content: storytelling on LinkedIn, behind-the-scenes posts,

cultural commentary, and sharing the “building-in-public” journey of our company. If you understand

how brands become loved—not just seen—this role is for you.

Key Responsibilities

1. BAU Social Media Management

● Own and execute daily content calendars across Instagram, YouTube Shorts,

LinkedIn, and other relevant channels

● Drive engagement through a mix of product storytelling, parenting content, brand

POV, education, reels, carousels, and community-led formats

● Ensure strong visual and copy alignment with the brand’s emerging identity

● Align closely with the brand team to ensure every asset ladders up to the Top Of The Funnel (TOFU) strategy.

2. Brand Voice & Tonality

● Translate the brand’s values, emotion, and language into clear, warm, and relatable

social content

● Co-own the evolution of our social tonality—making it human, trustworthy, smart, and

slightly witty

3. High Engagement & Follower Growth

● Strategically grow our follower base with real, high-intent, parent-relevant

audiences

● Build weekly/monthly series that encourage comments, saves, shares, UGC, and DMs

4. Founder-Led Marketing

● Work closely with the founder to manage LinkedIn content, personal brand voice

● Capture and repurpose founder’s events, team moments, product work, and journey into

micro-content

● Help build trust and transparency through authentic behind-the-brand narratives5.

5. Community & Influencer Engagement

● Actively engage with parents, creators, influencers in the parenting/kids ecosystem

● Collaborate with UGC creators and nano influencers to produce real, honest product

stories

● Run periodic micro-campaigns for product reviews, trials, or community feedback

6. Performance & Analytics

● Run paid social media campaigns (Meta, LinkedIn) and track their performance.

● Monitor engagement, reach, shares, saves, and traffic metrics weekly

● Share monthly performance reports with actionable insights on what’s working

● Stay updated on platform algorithm changes, trends, and best practices

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Who You Are

Must-Haves

● 3-4 years of hands-on experience managing social for D2C or consumer-facing brands

● Proven ability to scale a social presence from 0 to high engagement with consistent tone

and visuals

● Proven experience creating TOFU-oriented content that builds awareness and drives reach.

● Excellent copy and content sense—especially for Instagram and YouTube Shorts

● Strong understanding of visual hierarchy, aesthetics, and storytelling formats

● Deep interest in parenting culture, lifestyle, or wellness spaces

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Good-to-Haves

● Experience managing founder-led LinkedIn or personal branding accounts

● Familiarity with AI tools for faster content workflows

● Confidence in scripting, directing, shooting or editing reels (basic mobile-first edits)

● Prior exposure to building UGC.