Social Media Marketing Manager

About Acropink:

Acropink is a fast-growing creative marketing agency based in Jaipur, catering to premium lifestyle, hospitality, fashion, and F&B brands. We believe in bold ideas, strategic storytelling, and high-impact visuals. If you live and breathe social media, we’re looking for you.

Role Overview:

Social Media Marketing Manager

You’ll work closely with the design, video, and account management teams to create compelling social experiences that drive engagement, visibility, and growth.

Key Responsibilities:

• Develop and implement monthly social media strategies and content calendars for Acropink and multiple clients.
• Create and curate high-quality, engaging, and platform-specific content (copy, visuals, captions, reels, carousels, stories, etc.).
• Collaborate with in-house design, video, and account teams to ensure creative alignment with brand goals.
• Monitor trends, memes, and cultural moments to integrate real-time marketing opportunities.
• Plan and execute paid ad campaigns (Meta, Instagram, LinkedIn, etc.) and track performance metrics.
• Build, grow, and manage online communities across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, etc.).
• Track KPIs, generate performance reports, and share insights with internal teams and clients.
• Manage client expectations and participate in review meetings with clear communication and strategy.
• Identify new growth opportunities including influencer collaborations, trend campaigns, and content innovations.
• Maintain brand voice and aesthetics consistently across all platforms.

Qualifications:

• 2–4 years of proven experience in social media management, preferably in an agency setting.
• Strong knowledge of content strategy, digital trends, and platform-specific best practices.
• Proficiency in writing creative captions, planning content formats, and visual storytelling.
• Experience with social media tools like Meta Business Suite, Canva, Later, Buffer, or Hootsuite.
• Knowledge of paid promotions, targeting, and insights analysis.
• Excellent communication and time-management skills.
• Bachelor’s degree in Marketing, Mass Communication, Media, or related field.

Bonus Skills (Good to Have):

• Influencer marketing or collaborations experience.
• Basic knowledge of analytics and performance tracking tools (Google Analytics, etc.).
• Photography/videography direction experience is a plus.
• Crisis management and brand reputation monitoring.

What You Get:

• Opportunity to manage premium lifestyle and F&B brands.
• Work in a fast-paced, collaborative, and creative team environment.
• Room to pitch bold ideas and lead innovative digital campaigns.
• A space where content meets culture.