Social Media Marketing Manager

Company Description

Established in 2015, Rope Tech India Private Limited (formerly Ropetech Industries) is a leading manufacturer and exporter of HDPE Ropes, PP Dan Line Ropes, Braided Ropes, Nylon Ropes, Baler Twine, among other products. Known for delivering high-quality, durable products under the popular brand name "ROPETECH," we supply globally from our Bhavnagar (Gujarat) facility. Using certified raw materials and customized packaging, we prioritize customer satisfaction and have an annual production capacity of 2560MT. Our focus is on creating premium-quality products with precision manufacturing and exceptional finishing.

Role Description

This is a full-time, on-site role for a Social Media Marketing Manager based in Bhavnagar. The role involves developing and managing social media strategies to promote brand recognition and customer engagement. Key responsibilities include creating engaging content, overseeing social media campaigns, optimizing social media channels, and analyzing performance metrics to ensure continuous improvement. The Social Media Marketing Manager will collaborate with internal teams to align messaging and achieve marketing goals.

Qualifications

• Proven expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication skills and ability to engage effectively with audiences
• Comprehensive knowledge of Content Strategy and creation
• Familiarity with Digital Marketing tools and platforms
• Analytical skills for monitoring and optimizing campaign performance
• Experience in team collaboration and a results-oriented approach
• Bachelor's degree.