Social Media Marketing Executive

Location:

Department:

About ProMax

ProMax Events

Role Overview

The Social Media Executive

1. Client Events (Corporate & Healthcare)

   – ensuring each event gets its own customized social media calendar, visibility, and engagement.

2. In-House Branding

client-facing liaison, campaign execution, content strategy, and performance tracking

Key Responsibilities

Client Event Promotions

• Create and execute

  event-specific social media calendars

  for each client (corporate & healthcare events).
• Liaise directly with clients (primarily doctors and healthcare professionals) to align event promotion with their objectives.
• Manage organic campaigns as well as

  paid promotions and ad boosting

  for event visibility, registrations, and audience engagement.
• Capture and publish

  live event content

  (photos, reels, stories, behind-the-scenes) when required.

Brand Promotion

• Manage social media presence with a focus on brand awareness, thought leadership, and showcasing our premium positioning.
• Create content calendars for in-house branding campaigns to ensure consistent visibility.

Community Engagement

• Engage and grow online communities across Instagram, Facebook, LinkedIn, and X.
• Strengthen client and audience relationships through responsive and meaningful digital interactions.

Analytics & Reporting

• Monitor performance metrics including

  follower growth, engagement, lead conversions, event inquiries, and content consistency

  .
• Prepare

  weekly reports with insights and recommendations

  for ongoing improvement.
• Leverage scheduling and analytics tools (Meta Business Suite, Hootsuite, Buffer, etc.) for efficiency.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Prior experience managing social media accounts for brands/events (1–3 years preferred, including internships).
• Strong skills in

  copywriting, storytelling, and visual communication coordination

  .
• Understanding of

  paid advertising and social media campaign management

  .
• Knowledge of scheduling/analytics tools is a plus.
• Ability to collaborate with internal design teams and interact with clients confidently.
• Flexibility to attend events for live coverage.

What We Offer

• Opportunity to grow with the

  leading corporate and healthcare event management company

  .
• Exposure to high-profile healthcare and corporate events.
• A dynamic and youthful work environment balancing professionalism with creativity.

KPIs for Success

• Consistent growth in followers and engagement across client and ProMax accounts.
• Effective execution of

  event-specific campaigns

  with measurable results.
• Steady increase in leads and inquiries generated through social media.
• Quality, consistency, and timeliness of content delivery.
• Weekly reports with actionable insights and strategies.