Social Media Marketing Executive

Company Description

Myfroyoland is a leading self-serve frozen yogurt chain, established in 2015, with a strong presence across 45+ locations in India, U.K., and Australia. Our commitment to delivering a customizable and high-quality frozen yogurt experience sets us apart in the Quick Service Restaurant (QSR) industry. We prioritize premium ingredients, innovative flavors, and personalized offerings to ensure superior taste and memorable customer experiences. Myfroyoland also offers franchising opportunities for entrepreneurs who share our vision. Join us in shaping the future of the frozen dessert industry, where every swirl reflects our commitment to excellence.

Job Title: Social Media Marketing Executive

Job Summary

Social Media Marketing Executive

Key Responsibilities

Content Strategy & Creation

• Develop, plan, and execute monthly content calendars for all social platforms.

• Create engaging, on-brand content (posts, reels, stories, videos).

• Identify trending formats and adapt them creatively for the brand.

• Collaborate with design + photography teams to produce high-quality visuals.

Social Media Management

• Manage day-to-day posting, scheduling, and community engagement.

• Respond to comments, messages, and customer interactions in a timely, brand-appropriate manner.

• Maintain a consistent brand voice across all platforms.

Growth & Performance

• Drive organic growth through trend-led content, community building, and platform expertise.

• Use analytics tools to track KPIs (reach, engagement, conversions, follower growth).

• Optimize content and strategy based on performance insights.

• Run and manage paid social media campaigns in collaboration with the ads team (Meta, etc.).

Brand & Campaign Execution

• Support larger marketing campaigns, product launches, and brand initiatives.

• Coordinate with internal teams (marketing, operations, design) to align social content with business goals.

• Collaborate with influencers/creators for partnerships, shoots, and campaigns.

Market & Trend Research

• Stay updated with platform changes, new tools, and algorithm shifts.

• Monitor competitor activities and industry best practices.

• Proactively pitch fresh, innovative ideas.

Qualifications

• 1-2 years of experience in social media marketing or digital marketing roles.

• Strong understanding of Instagram, YouTube, Facebook, and emerging platforms.

• Hands-on experience with Meta Business Suite, scheduling tools, and analytics tools.

• Excellent communication, copywriting, and storytelling skills.

• Ability to work in a fast-paced environment and meet deadlines.

• Basic design/video editing skills (Canva, CapCut, Adobe Suite preferred).

Key Attributes

• Creative thinker with strong aesthetic sense.

• Highly organized, detail-oriented, and self-driven.

• Analytical mindset + ability to interpret data.

• Trend-savvy and culturally aware.

• Team player with collaborative attitude.

What We Offer

• Competitive salary + performance-based incentives.

• Creative freedom and the opportunity to shape the brand’s digital presence.

• A fun, dynamic work environment with growth opportunities.