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ISM EDUTECH
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Social Media Marketing Executive

Social Media Marketing Executive

ISM EDUTECH

2 years

0 Lacs

noida uttar pradesh india

Posted:17 hours ago| Platform:

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Skills Required

marketing data strategies drive engagement strategy analysis design content twitter consistency visual analytics analyze report metrics reports ads targeting management copywriting communication storytelling scheduling hootsuite video editing

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary

Social Media Specialist

Key Responsibilities

Strategy & Planning

Develop and implement a comprehensive social media strategy aligned with marketing and business goals.
Conduct competitor and trend analysis to identify opportunities for growth.
Collaborate with marketing, design, and content teams to plan monthly content calendars.

Content Creation & Management

Create, curate, and manage engaging content (images, videos, stories, posts, etc.) for platforms such as Instagram, Facebook, TikTok, LinkedIn, X (Twitter), and YouTube.
Maintain brand consistency in tone, voice, and visual identity across all channels.
Write compelling captions and copy optimized for engagement and conversion.

Community Engagement

Respond to comments, messages, and inquiries in a timely and professional manner.
Foster an active and loyal online community.
Monitor and manage brand reputation across social channels.

Analytics & Reporting

Track, analyze, and report on key performance metrics (reach, engagement, followers, conversions, etc.).
Use insights to optimize campaigns and improve performance.
Present monthly performance reports with recommendations for improvement.

Advertising & Campaigns

Plan and execute paid social media campaigns (Meta Ads, TikTok Ads, LinkedIn Ads, etc.).
Monitor ad performance and adjust targeting, creatives, and budgets as needed.

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2+ years of experience in social media management or digital marketing.
Proven success growing and engaging audiences on major social platforms.
Strong understanding of analytics tools (Meta Insights, Google Analytics, etc.).
Excellent copywriting, communication, and visual storytelling skills.
Familiarity with social media scheduling and management tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
Basic knowledge of photo/video editing tools (e.g., Canva, Adobe Suite) is a plus.

How to apply

Interested candidate can submit their resume and cover letter to hr@ismedutech.com with and Whatsapp on 8448688237.

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