Digital Marketing Specialist

Job Title: Senior SMM & Performance Marketing Specialist

Location:

Job Type:

Experience:

Salary:

About ISM EDUTECH:

ISM EDUTECH is a premier provider of educational and career counseling services, committed to empowering students to achieve their academic and career aspirations through global study opportunities. We leverage innovative strategies and deep expertise to guide students toward success.

Role Overview:

Senior Social Media & Performance Marketing Specialist

Key Responsibilities:

1. Performance Marketing & Campaign Execution

• Plan, execute, and optimize high-performing paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
• Manage full-funnel campaigns focused on lead generation, nurturing, and conversion.
• Drive ROI-focused strategies through A/B testing, audience segmentation, bidding strategies, and landing page optimization.

1. Social Media Strategy & Content Alignment

• Develop and oversee the execution of a cohesive social media strategy aligned with brand goals and campaign KPIs.
• Coordinate with design/content teams to deliver creatives tailored for paid and organic campaigns.

1. Analytics, Reporting & Insights

• Monitor and analyze performance metrics using platforms such as Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Generate actionable insights and detailed reports to guide strategic decision-making.
• Continuously improve conversion rates and lower CPL (Cost Per Lead) through iterative campaign refinement.

1. Platform & Trend Adaptation

• Stay up to date with platform algorithm changes, ad policies, and emerging trends.
• Recommend and implement new channel opportunities (e.g., YouTube Ads, programmatic display, influencer collaborations) to broaden campaign reach.

1. Budget Management

• Own the digital media budget, ensuring efficient allocation and maximum return on ad spend (ROAS).
• Forecast monthly ad spends, monitor pacing, and make real-time adjustments to maximize impact.

Requirements:

• 4–5 years of hands-on experience in social media marketing and paid performance campaigns, ideally within the education, edtech, or study abroad sector.
• Proficient in platforms like Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and programmatic tools.
• Strong understanding of audience targeting, retargeting strategies, and campaign funnel design.
• Excellent grasp of performance metrics (CTR, CPL, ROAS, etc.) and experience in using data for optimization.
• Familiarity with tools like Google Analytics, Tag Manager, SEMrush, or Ahrefs.
• Strategic mindset with creative sensibilities to deliver performance and brand resonance.
• Excellent communication and collaboration skills to work cross-functionally with sales and creative teams.

Preferred:

• Experience in the overseas education industry.
• Knowledge of CRM and marketing automation tools (e.g., HubSpot, Zoho, or Mailchimp).

How to apply

Interested candidate can submit their resume and cover letter to hr@ismedutech.com with and Whatsapp on 8448688237 "Study Abroad Counsellor in the subject line