Social Media Marketing Executive

We are seeking a results-driven Social Media Marketing (SMM) Executive with 6 months to 1 year of experience, who has hands-on experience in publishing and managing paid ads on Meta (Facebook & Instagram) and LinkedIn platforms. The ideal candidate should be skilled in both organic social media management and paid advertising execution, with a strong understanding of audience targeting, ad formats, and performance optimization.

Key Responsibilities

• Organic Social Media Management
• Manage and execute daily social media activities across Instagram, Facebook, LinkedIn, Twitter/X, and YouTube
• Create, schedule, and publish engaging posts, reels, stories, and carousels
• Monitor comments, messages, and mentions; ensure timely and professional responses
• Stay up to date with social media trends, algorithms, and platform updates
• Collaborate with designers and content teams for creatives and campaigns
• Perform competitor analysis and suggest content and growth strategies
• Paid Advertising (Core Responsibility)
• Publish, manage, and monitor paid ads on Meta (Facebook & Instagram Ads) and LinkedIn Ads
• Assist in setting up ad campaigns including: Campaign objectives (awareness, traffic, leads, conversions)
• Audience targeting and retargeting
• Budget allocation and scheduling
• Upload ad creatives, write basic ad copy, and manage A/B testing
• Monitor ad performance (CTR, CPC, CPL, conversions) and optimize under guidance
• Prepare basic performance reports and insights for ongoing campaigns
• Coordinate with the marketing team to align ads with business goals

Requirements & Skills

• 6 months to 1 year of hands-on experience in Social Media Marketing
• Practical experience publishing ads on Meta Ads Manager and LinkedIn Campaign Manager
• Bachelor’s degree in Marketing, Mass Communication, Business, or related field (preferred)
• Working knowledge of: Meta Ads Manager (Facebook & Instagram) and LinkedIn Campaign Manager
• Understanding of social media ad formats (image, video, carousel, lead ads)
• Basic knowledge of audience targeting, custom audiences, and retargeting
• Experience using scheduling tools (Meta Business Suite, Hootsuite, Buffer, etc.)
• Familiarity with analytics and reporting tool
• Canva or basic creative tools knowledge is a plus
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines
• Willingness to learn and adapt to changing platforms

Good to Have

• Experience handling lead generation or performance marketing campaigns
• Basic understanding of SEO, hashtags, or landing page optimization
• Exposure to influencer marketing or campaign coordination
• Certification in Meta or LinkedIn Ads (preferred but not mandatory)

What We Offer

• Hands-on exposure to real paid ad campaigns
• Opportunity to grow into a performance marketing or digital marketing role
• Learning-driven and collaborative work environment
• Career growth and skill development opportunities

Job Type: Permanent

Work Location: In person