Social Media Manager

Company Description

Role Description

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong Communication skills
• Experience in developing and implementing Content Strategy
• Excellent Writing skills
• Ability to analyze social media performance metrics
• Creative thinking and problem-solving skills
• Experience in managing social media accounts for various brands is a plus
• Bachelor's degree in Marketing, Communications, or related field
  

Key Responsibilities

• Conduct monthly meetings/discussions with clients to understand requirements, campaign objectives, and upcoming brand goals.
• Research and analyze trends, content ideas, and references to create strategies aligned with each client’s goals and audience.
• Develop and present a monthly content strategy (calendar, themes, and campaign ideas) for client approval.
• Coordinate with the production team to plan, schedule, and execute content shoots.
• Attend and manage shoot days to ensure smooth execution and alignment with the planned strategy.
• Manage and oversee clients’ social media pages (Instagram, Facebook etc.), including posting, engagement, and monitoring performance.
• Track, analyze, and report on content performance and campaign results with insights and recommendations for improvement.
• Stay updated with industry trends, platform updates, and competitor activities to keep strategies relevant and impactful.
• Foster strong client relationships through regular communication and proactive strategy suggestions.
  

Requirements

• Proven experience as a Social Media Manager, Content Strategist, or similar role.
• Strong understanding of social media platforms, algorithms, and content trends.
• Excellent skills in content planning, strategy presentation, and client communication.
• Ability to coordinate with creative and production teams for high-quality content creation.
• Strong project management and organizational skills to handle multiple clients at once.
• Creative mindset with the ability to think of engaging campaigns and storytelling approaches.
• Knowledge of analytics tools and reporting (Meta Business Suite, Instagram Insights, etc.).