Social Media Manager

Key Responsibilities

Strategy & Planning

• Develop and implement comprehensive social media strategies aligned with business objectives.
• Research target audience, market trends, and competitor activities to create impactful campaigns.
• Define KPIs and performance metrics for social media activities.

Content & Campaign Management

• Work with creative and content teams to produce engaging posts, reels, stories, and campaigns
• Plan and manage paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Ensure consistent brand messaging and tone across all channels.

Community Engagement

• Monitor, respond, and engage with the online community to build strong relationships.
• Manage brand reputation and handle queries/feedback professionally.

Analytics & Reporting

• Track, measure, and analyze campaign performance using tools like Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.
• Prepare weekly/monthly reports with actionable insights to optimize future campaigns.

Leadership & Collaboration

• Guide and mentor junior team members
• Collaborate with design, SEO, and marketing teams for integrated campaigns.

Requirements

• 1-4 years of proven experience as a Social Media Strategist, Social Media Manager, or similar role.
• Strong knowledge of all major social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Experience with paid advertising, influencer collaborations, and content marketing
• Proficiency in social media management tools.
• Strong creative thinking, copy writing, and storytelling skills.
• Excellent analytical, communication, and organisational abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Job Types: Full-time, Permanent

Pay: ₹15,487.32 - ₹30,513.79 per month

Work Location: In person