Social Media Manager

About PanScience Innovations

PSI is India’s largest venture studio in AI and Deep Tech, headquartered in New Delhi. We’re committed to building science-backed, tech-enabled ventures that address high-impact, emerging market opportunities. We operate at the intersection of innovation, research, and business execution, launching bold, founder-led companies from the ground up. 

We are currently incubating a stealth media-tech venture focused on reinventing digital engagement, public campaigns, and narrative infrastructure through AI, creative strategy, and performance-driven content. 

Role Summary

We are seeking a Social Media Manager with 2–4 years of experience to optimize content performance across YouTube, Instagram, and other digital platforms. The role focuses on improving organic reach, enhancing discoverability, and driving audience growth through strategic SEO, content planning, and data-led insights. 

Key Responsibilities

1. Platform SEO (YouTube, Instagram, Google)

    

• Optimize content using platform-specific SEO practices, including metadata, tags, titles, descriptions, thumbnails, and hashtags. 
• Conduct keyword and trend research to strengthen ranking and visibility. 
• Implement strategies to improve reach, engagement, retention, and watch time. 
• Perform A/B testing for thumbnails, titles, and content elements. 

Content Strategy & Marketing

• Develop and manage content calendars based on brand goals and audience insights. 
• Work with creative teams to plan topics, scripts, and formats using SEO-driven recommendations. 
• Identify platform-specific opportunities across Reels, Shorts, and long-form video content. 
• Support content distribution across relevant digital channels. 

Analytics & Reporting

• Monitor performance metrics including impressions, CTR, retention, follower/subscriber growth, and keyword performance. 
• Prepare periodic reports with insights and optimization recommendations. 
• Use tools such as YouTube Studio, Instagram Insights, Google Trends, VidIQ/TubeBuddy, and Google Analytics. 
• Track competitor activity and platform trends to refine strategy. 

Collaboration

• Coordinate with video editors, designers, and content teams to ensure optimization across all deliverables. 
• Align SEO recommendations with ongoing campaigns and broader marketing objectives. 

Required Qualifications

• 2–4 years of experience in SEO for YouTube, Instagram, and social content platforms. 
• Strong understanding of platform algorithms and ranking factors. 
• Proficiency with SEO and analytics tools (VidIQ, TubeBuddy, Google Trends, etc.). 
• Ability to translate data into actionable content improvements. 
• Strong communication and coordination skills. 

Preferred / Nice to Have

• Experience in content planning or script ideation for digital videos. 
• Understanding of paid promotion support for YouTube/Instagram. 
• Exposure to creator-led or brand-led content environments.