Social Media Manager

Social Media Manager

Key Responsibilities

• Execute the content calendar across platforms (Instagram, X, YouTube, Facebook)
• Coordinate with copywriters, designers, and across-multiple-departments for on-time asset rollouts.
• Be the first responder to cultural trends, meme formats, artist drops, and fandom moments —

  create, adapt, post

• Monitor analytics to spot what’s working and where optimizations are needed
• Own all publishing pipelines: scheduling, captioning, tagging, CTA embeds
• Handle live interactions, Q&As, and reactions during key campaign periods
• Artist & Label, as well as in-house and external talent coordination and set-up for shaping the assets.
• Maintain organized documentation (content banks, artist birthdays, campaign rollout sheets)
• Participate in weekly brainstorms + share reports with strategic insights and inputs.

Key KPIs

• Platform-wise follower growth (% and absolute)
• Engagement Rate (ER) across content types
• Speed-to-post (TTR) on trending formats
• Volume of posts/live moments per week
• Community comment replies / sentiment analysis.
• Reporting and team communication.

Must-Have Skills

• 4-6yrs

  years experience in digital marketing campaign management or social media account growth & content strategy + execution
• Deep familiarity with South Indian fandom culture (music, film, meme & pop pages and trends)
• Mastery in tools like Meta Business suite and creator studio, Instagram, YouTube Studio, Snapchat, WhatsApp for Business, Canva, Buffer/Hootsuite
• Strong coordination & tracking skills able to follow through to final posting and performance of the post.
• Fluency in any two South Indian languages along with English.
• Attention to detail is non-negotiable.
• Bonus: Experience in managing / growing meme pages, film production house accounts or fan accounts or movie accounts as part of an agency.