Social Media Manager

Role Overview

The Individual will lead the development and execution of MICA’s social media strategy, driving high engagement, visibility, and impact across digital platforms. This role demands a balance of strategic vision, audience understanding, social media analytics, data-driven decision-making, and leadership. The incumbent will be a part of the MICAs social media team, collaborate closely with the content and creative studio, ensuring that each piece of content is appropriately placed to gather maximum attention and engagement. and safeguard MICA’s online reputation while ensuring that all narratives reflect the institution’s values and ethos.

Key Responsibilities

• Develop and execute integrated social media strategies across platforms (LinkedIn, Instagram, X, Facebook, YouTube).
• Define KPIs, track performance dashboards, and report social media ROI to leadership.
• Lead content planning and editorial calendars for campaigns.
• Use analytics tools (Google Analytics, Sprout Social, Hootsuite, native dashboards) to monitor trends and optimize strategy.
• Innovate with digital storytelling formats (video reels, live sessions, podcasts, interactive campaigns).
• Ensure quick and effective online response management, including crisis handling.
• Mentor and manage the social media team; align efforts with content and creative studio.
• Collaborate with academic, admissions, and events teams to amplify institutional campaigns.
• Coordinate with the students committee to guide and support them in content placement and optimization.
• Position MICA as a thought leader in communication and creativity through digital channels.
• Leverage AI-driven tools for content creation, trend analysis, and personalized audience engagement.
• Conduct structured monitoring of peer institutions and cultural trends to inform proactive strategy.

Key Performance Indicators (KPIs)

• Growth in followers across platforms (monthly/quarterly).
• Engagement rate and content virality.
• Average reach per post and campaign ROI.
• Response time to queries and issues.

Qualifications & Experience

• Postgraduate in Marketing, Digital Media, Communication, or related field.
• 5-8 years of experience in social media management, preferably in education or creative sectors.
• Proven success in managing brand-level social media with large communities.
• Experience with analytics and paid campaign management.
• Strong leadership experience managing teams and agencies.