Social Media Manager

About the Company

JIS Group is one of Eastern India’s leading and largest educational conglomerates, offering a diverse range of programs through its 39+ premier institutes across engineering, management, law, hospitality, pharmacy, science, and more. With a legacy of academic excellence, industry partnerships, and student-centric innovation, JIS Group is committed to shaping future-ready professionals and driving impactful education. Our institutions focus on quality learning, research advancement, and holistic student development, making us a trusted name in the education sector for over two decades.

Role Overview

We are seeking a highly creative and strategic Social Media Manager to lead the digital presence of JIS Group and its seven institutes across Instagram, Facebook, and other platforms. The ideal candidate will blend storytelling, design oversight, and performance analysis to strengthen our brand identity and community engagement. This role is perfect for someone who can think creatively, execute quickly, and deliver measurable results in a dynamic educational environment.

Key Responsibilities

• Develop, manage, and execute the social media content strategy and monthly content calendar.
• Lead the creation and supervision of daily posts, reels, stories, and multimedia assets.
• Maintain a consistent brand voice, messaging, and narrative across all digital channels.
• Drive student engagement, community interaction, and platform growth through comments, DMs, and trend-based content.
• Plan, coordinate, and execute student reels, influencer collaborations, and campaign initiatives.
• Track performance metrics, analyze insights, and optimize content strategies for continuous improvement.
• Collaborate with design, PR, academic teams, and institute leadership to align messaging and campaigns.

What We’re Looking For

• 3–5 years of proven experience in social media management (preferably with a digital marketing agency or in the education sector).
• Strong command of visual and written storytelling.
• Proficiency with Instagram, Facebook, Pinterest, YouTube Shorts, and emerging platforms.
• Hands-on expertise in Canva, basic video editing tools, and social media analytics.
• Ability to work in a fast-paced environment with attention to detail and creative vision.

Bonus Skills

• Prior experience in content writing or copywriting.
• Strong eye for visual aesthetics, branding, and photography direction.
• Ability to create multilingual content (English + Hindi/Bengali preferred).

Why Join Us?

• Opportunity to shape the digital identity of one of the region’s most respected education groups.
• Creative freedom with meaningful impact on student outreach and brand visibility.
• A collaborative and growth-oriented work culture.
• If you'd like, I can also format this as a PDF, website posting, or a shorter JD for LinkedIn.