Social media manager

Key Responsibilities(1-3 years)

Social Media Strategy & Management

• Develop and execute platform-specific social media strategies (Instagram, X/Twitter, Facebook, LinkedIn, Pinterest, etc.) aligned with brand and client objectives.
• Plan, maintain, and manage content calendars and rollout plans for multiple clients.
• Stay updated with industry trends and competitor activity to identify opportunities for innovation.
• Able to manage multiple client portfolios and provide customized social media solutions.
• Experience across diverse niches such as eCommerce, service-based businesses, startups, and other industries to create targeted and effective strategies.

Content Management

• Write compelling content for social media, landing pages, blogs, and other required assets.
• Ensure content is optimized for engagement, SEO, and conversions.
• Collaborate with design teams to create on-brand graphics, visuals, and creatives.
• Maintain consistency in branding as per client guidelines.
• Create scripts and plan ideas for in-house reels and short-form content to drive engagement and brand visibility.
• Oversee in-house execution of reels and social video content, ensuring alignment with content strategy and client objectives.

Client Communication & Reporting

• Serve as the primary point of contact for clients, conducting calls and gathering requirements.
• Prepare detailed performance reports using analytics tools and provide actionable insights.
• Understand client needs and propose solutions to enhance brand presence and engagement.

Technical & Analytical Skills

• Knowledge of social media tools and analytics platforms for tracking engagement, reach, and conversion.
• Familiarity with CRM systems and email marketing workflows to integrate marketing campaigns.
• Experience using project management tools such as Monday.com, Notion, Slack, etc.
• Knowledge of Meta Ads structure is an advantage.
• Skilled in leveraging AI tools for content ideation, writing, or trend analysis is a plus.

Qualifications & Skills

• Excellent fluency in English, both written and spoken.
• Strong creative thinking and strategic mindset.
• Ability to manage multiple projects simultaneously while maintaining high quality.
• Understanding of different industries and target audiences to create tailored content solutions.
• Analytical mindset with the ability to interpret data and grow online presence.