Job
Description
Job Description As a Social Media Manager, you will be responsible for managing and executing our end-to-end social media strategy, overseeing content creation and publishing, driving growth and engagement, ensuring governance across hospital units, and identifying new opportunities for digital storytelling in the healthcare space. Key Responsibilities Social Media Content Calendar Management Develop and maintain a structured monthly content calendar for Facebook, Instagram, LinkedIn, and YouTube. Ensure alignment with ongoing brand campaigns, seasonal health awareness days, and business objectives. Campaign Execution & Coordination Plan and execute organic and paid campaigns in coordination with internal marketing teams, clinical departments, and digital agencies. Manage creative briefs, approvals, and on-time delivery. Performance Growth & KPI Tracking Monitor platform metrics and drive growth in followers, reach, engagement, and conversions. Generate monthly reports with actionable insights to refine strategy. Website Content Development & Review Collaborate with content teams to write, edit, and optimize website content including blogs, treatment/specialty pages, landing pages, and doctor profiles. Ensure content accuracy, SEO best practices, and brand voice consistency. Unit Social Media Coordination & Governance Oversee and align social media handles across different hospitals/ units with the central brand strategy. Standardize content quality, manage approvals, and coordinate with unit SPOCs and external agencies. Social Media Innovation & Trends Integration Stay updated with emerging trends, tools, and formats (e.g., Reels, AI-driven content). Pilot new ideas to keep the brand relevant, engaging, and ahead of the curve. Show more Show less
