Job Description As a Social Media Manager, you will be responsible for managing and executing our end-to-end social media strategy, overseeing content creation and publishing, driving growth and engagement, ensuring governance across hospital units, and identifying new opportunities for digital storytelling in the healthcare space. Key Responsibilities Social Media Content Calendar Management Develop and maintain a structured monthly content calendar for Facebook, Instagram, LinkedIn, and YouTube. Ensure alignment with ongoing brand campaigns, seasonal health awareness days, and business objectives. Campaign Execution & Coordination Plan and execute organic and paid campaigns in coordination with internal marketing teams, clinical departments, and digital agencies. Manage creative briefs, approvals, and on-time delivery. Performance Growth & KPI Tracking Monitor platform metrics and drive growth in followers, reach, engagement, and conversions. Generate monthly reports with actionable insights to refine strategy. Website Content Development & Review Collaborate with content teams to write, edit, and optimize website content including blogs, treatment/specialty pages, landing pages, and doctor profiles. Ensure content accuracy, SEO best practices, and brand voice consistency. Unit Social Media Coordination & Governance Oversee and align social media handles across different hospitals/ units with the central brand strategy. Standardize content quality, manage approvals, and coordinate with unit SPOCs and external agencies. Social Media Innovation & Trends Integration Stay updated with emerging trends, tools, and formats (e.g., Reels, AI-driven content). Pilot new ideas to keep the brand relevant, engaging, and ahead of the curve. Show more Show less

Lead analysis to evaluate campaign performance, suggest optimization, and complete campaign reports, bringing cross channel performance insights and actionable strategies Monitor, analyze, and report on performance metrics across digital marketing channels including website, email, social media, SEO/SEM, and paid advertising. · Input into the digital strategy requirements with a strong understanding of the business objectives and KPIs. · Analyse data, trends, performance and leverage your understanding of Google, FB, & Programmatic advertising solutions to create holistic marketing strategies. · Develop and maintain strategic and testing roadmaps in CPC/CPM campaigns. · Develop campaign measurement frameworks that are aligned with marketing KPIs and ensure proper mechanisms are in place to track performance. · Coordinate with the creative and content agencies and help them to drive the overall ad creative and ad copy strategy with supporting data and analysis. You have sound experience with planning, conceptualizing, and implementing omni-platform digital marketing campaigns, spanning web, SEO/SEM, email, social media, and aggregators. Required to have prior knowledge of analytics tools (e.g., Google Analytics, SEM Rush, ahRefs) and marketing automation tool (MoEnagage / CleverTap) and CRM Work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. Manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. Conduct competitor analysis and market research to identify opportunities for growth. Develop, manage, and maintain dashboards and regular reports to provide clear insights to the marketing and leadership teams. Collaborate with digital, creative, and content teams to provide data-backed recommendations for campaign optimization. Qualifications : Should have good computer technical skills like MS Excel, PowerPoint etc. Should be excellent in Google Sheets and data tools. Knowledge of performance marketing, SEO, and social media management Good communication skills 8 – 10 yrs. of Experience with minimum exp. of 5 years in digital marketing. Show more Show less

To oversee the smooth and efficient functioning of the Finance Department, cash and statutory compliances and monitor strategic amendments from time to time. Position Summary: Key Responsibilities : Managing the finance function and establishing appropriate internal controls, especially in relation to the use and movement of funds. Ensuring all statutory reporting in a timely and accurately manner, acceptable to the set protocols of the unit’s requirements. Providing monthly reports to the Board/Corporate, detailing the unit’s performance against annual budget and other significant matters that ought reasonably to be brought to the Board’s attention. Monitoring the management reporting function, including profitability, revenues and pricing tariff, as set by billing models. Incorporating budget and forecasting models, funding cash reporting and working capital; monitor performance of the unit. Managing risk and ensure risks are prioritized and minimized in a proactive manner and are regularly reviewed; raising issues with the Corporate/Board as appropriate. Managing and responding to queries related to the internal and external audit activities of the Group, working in conjunction with the Group’s compliance. Ensuring accurate taxation policies are adopted, including corporate, VAT and tax planning. Handling relationships with key vendors and contributing in commercial areas/ negotiations. Leading and motivating the finance function to ensure they meet agreed targets for company performance. Ensuring effective interface, integration and collaboration of resources in finance and related business areas. Representing the Company externally to customers, the industry and other organizations; ensuring that its reputation and capability are perceived positively. Any additional responsibilities entrusted by the department head at the Corporate Office Qualifications and Skills CA / CMA >12 years of experience Should be from Hospital / Healthcare domain Proficient in English and Hindi Communication skills Observational and critical thinking skills Teamwork and people skills Ability to take initiative Ability to deal with emotionally charged and difficult situations Resilience Empathy Show more Show less

We are seeking a strategic and innovative Head of Digital Marketing to lead our digital initiatives at Group Level . This role is crucial for enhancing our online presence, driving patient engagement, and promoting our services. The ideal candidate will have a deep understanding of digital marketing strategies, patient acquisition, and healthcare regulations. Objective: Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth. Key Responsibilities: Strategic Planning : Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility. Leadership : Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance. Patient Engagement : Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience. Content Strategy : Oversee the creation of high-quality content, including blogs, videos, and social media posts, to educate and inform patients and the community. SEO & SEM : Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries. Social Media Management : Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services. Agency Management : Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives. Analytics & Insights : Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts. Collaboration : Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment. Qualifications and Experience : Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus. 15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry Proven experience in leading successful digital marketing campaigns. Strong understanding of SEO, SEM, content marketing, and social media strategies. Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software. Excellent leadership, communication, and interpersonal skills. Ability to adapt to a fast-paced and evolving environment. Other Benefits : Competitive salary and benefits package. Opportunities for professional growth and development. A supportive and collaborative work environment. Show more Show less

The Unit Human Resources position in a hospital involves managing and coordinating various HR functions within a specific unit . Primarily the responsibilities include: 1. Recruitment : - Overseeing the recruitment process for the unit, including sourcing candidates, conducting interviews, and making hiring decisions. - Ensuring compliance with hospital policies and procedures, as well as regulatory requirements related to recruitment. 2. Employee Relations: - Handling employee relations issues within the unit, including conflict resolution, disciplinary actions, and grievance management. - Promoting a positive work environment and fostering employee morale and engagement. 3. Training and Development: - Identifying training needs within the unit and coordinating training programs to enhance employee skills and knowledge. - Supporting career development and succession planning initiatives. 4. Performance Management: - Implementing performance management processes, including goal setting, performance evaluations, and feedback sessions. - Working closely with unit managers to address performance issues and develop improvement plans. 5. HR Administration: - Maintaining accurate employee records and HR documentation for the unit. - Handling payroll administration, benefits administration, and other HR-related administrative tasks. 6. Compliance and Policy Implementation: - Ensuring compliance with hospital HR policies, procedures, and legal requirements. - Implementing and communicating HR policies and initiatives within the unit. 7. Health and Safety: - Collaborating with the hospital's health and safety team to ensure a safe working environment within the unit. - Promoting health and safety awareness and compliance among unit staff. 8. Strategic HR Initiatives: - Participating in strategic planning and initiatives related to HR within the hospital. - Contributing to the development and implementation of HR strategies to support the unit's goals and objectives. Required knowledge: Relevant knowledge and experience in core HR; good understanding of organization policies and procedures; should be proficient in handling daily HR related issues. Required skills: The job requires good communication, team leading, directing and decision making skills; a disciplined and proactive approach required; should be computer literate. Education, experience & formal training: MBA(HR)/IRPM/MHRM/MSW with a minimum of 10 to 15 years’ experience. Reports/records: Some of the records to be maintained are: • Daily reports • Weekly recruitment reports • Monthly operation review reports • Salary adjustment reports • Extra duties and allowances reports • Payroll related documentation Show more Show less