Unit - Marketing and Business Development Head - Indore Unit

We are Looking for Dynamic and Experienced Marketing Head for Indore Location

Responsibilities

• Driving overall revenue of the unit

• Responsible to deliver BD volume and revenue from the Trade channel, Insurance, Corporate/PSU and others

• Empaneling CARE with other corporates – public & private and maintain trackers for all contracts and renewals

• Proper deployment of team members in the territories and expanding coverage into new territories as per potential

• Tracking competition sales and activities on regular intervals

• Ensuring proper coverage of Doctors, Doctor database, maintaining the number and frequency of visits

• Ensuring proper day to day monitoring of referrals generated

• Team management, recruitment and retention

• Conducting seminars, Continual Medical Education (CME) programs, ORC’s, conferences and camps on a regular basis.

• Joint field work with executives/TLs and maintain a healthy relationship with doctors (internal and external), corporates, Insurance & TPAs on a regular basis.

• Strategizing on sales and activities to generate revenue and brand awareness for the unit

• Planning and execution with unit/corporate branding/digital team for unit specific campaigns and activities

• Monthly reports, MIS on sales, coverage, competition, activities, referrals, payor mix, attrition etc.

Required knowledge

• Must have worked in a similar capacity for at least 5 years
• Should have managed a team size of 10+ direct reportees
• Should have managed unit level branding / activities and digital initiatives
• Go getter, passionate in driving sales, team player and love challenges

Preferred candidate profile

Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred)

>12 years' experience in healthcare marketing with a focus on doctor referrals and neighborhood marketing.

Strong knowledge of the healthcare industry and its trends.

Excellent communication, negotiation, and relationship-building skills.

Strategic thinker with the ability to develop and execute marketing plans.

Leadership experience and the ability to motivate and manage a team.

If you are a results-driven marketing professional with a passion for healthcare and a track record of driving business growth, we invite you to apply for this exciting opportunity to lead our hospital marketing team.