We are seeking a strategic and innovative Head of Digital Marketing to lead our digital initiatives at Group Level . This role is crucial for enhancing our online presence, driving patient engagement, and promoting our services. The ideal candidate will have a deep understanding of digital marketing strategies, patient acquisition, and healthcare regulations. Objective: Drive revenue growth for CARE Hospitals by increasing patient footfall through strategic marketing initiatives, with full responsibility for digital revenue topline growth. Key Responsibilities: Strategic Planning : Develop and execute a comprehensive digital marketing strategy that aligns with the hospital's goals and strengthens brand visibility. Leadership : Lead, mentor, and manage a team of digital marketing professionals, fostering a culture of creativity and high performance. Patient Engagement : Design and implement initiatives to engage patients through digital channels, enhancing the overall patient experience. Content Strategy : Oversee the creation of high-quality content, including blogs, videos, and social media posts, to educate and inform patients and the community. SEO & SEM : Drive SEO efforts to boost organic search visibility and manage PPC campaigns to increase patient inquiries. Social Media Management : Build and maintain a robust social media presence to connect with patients, share health information, and promote hospital services. Agency Management : Manage external agencies to ensure they deliver on strategic goals, maintain high performance standards, and align with the hospital's objectives. Analytics & Insights : Leverage digital analytics tools to monitor performance, generate reports, and derive actionable insights for optimizing marketing efforts. Collaboration : Partner with clinical teams, administration, and external stakeholders to ensure cohesive messaging and strategy alignment. Qualifications and Experience : Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field; MBA is a plus. 15+ years of digital marketing experience, preferably in the Healthcare / Ecommerce Industry Proven experience in leading successful digital marketing campaigns. Strong understanding of SEO, SEM, content marketing, and social media strategies. Proficiency in analytics tools (e.g., Google Analytics, social media insights) and CRM software. Excellent leadership, communication, and interpersonal skills. Ability to adapt to a fast-paced and evolving environment. Other Benefits : Competitive salary and benefits package. Opportunities for professional growth and development. A supportive and collaborative work environment. Show more Show less