Social Media Manager

Key Responsibilities:
Social Media Strategy and Planning

• Develop brand-specific social media strategies aligned with client objectives and marketing goals.
• Understand algorithms of Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, and other platforms to craft content plans that maximize reach and engagement.
• Build monthly and quarterly content calendars that include videos, campaigns, influencer collaborations, and topical opportunities.
• Work closely with the Brand Strategy and Creative teams to ensure alignment with the brand’s voice and positioning.

Content Ideation and Direction

• Conceptualize engaging content ideas, campaign hooks, and storytelling directions for each platform.
• Collaborate with designers, writers, and video editors to ensure creative content aligns with digital objectives.
• Optimize videos, reels, carousels, and posts for platform-specific performance.
• Identify moment marketing trends and opportunities for brands to join relevant conversations.

Execution and Publishing

• Oversee day-to-day posting, scheduling, and community engagement.
• Ensure brand tone and aesthetics remain consistent across all platforms.
• Implement best practices for hashtags, timing, tagging, and creative formats.
• Engage with audience comments, messages, and mentions to build brand loyalty.

Analytics and Reporting

• Track and analyze key metrics such as reach, engagement, follower growth, click-through rate, conversions, and retention.
• Prepare monthly reports with insights and actionable recommendations for clients.
• Use data to refine strategy and optimize campaigns for better results.
• Stay updated on platform changes and new tools to keep brands ahead of the curve.

Collaboration and Client Coordination

• Serve as the primary point of contact for client social media deliverables.
• Present strategy decks, content calendars, and performance reports during client meetings.
• Coordinate with the Video Production team to repurpose long-format content into engaging digital assets.
• Work closely with the Performance Marketing team to align paid and organic strategies.

Influencer and Campaign Management

• Identify and collaborate with influencers relevant to each brand’s audience and tone.
• Manage influencer deliverables, communication, and content approvals.
• Measure campaign ROI and performance effectiveness.

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Technical Skills & Tools

Social Media Management
Meta Business Suite, Creator Studio

Analytics & Reporting
Instagram Insights, YouTube Studio, LinkedIn Analytics, Excel/Google Sheets

Content Planning & Collaboration
Google Workspace (Docs, Sheets, Slides)

Performance Marketing & Campaign Tracking
Meta Ads Manager, Google Ads Dashboard

Trend & Research Tools
Pinterest, Reels Trends, TikTok Creative Center, ChatGPT (for content ideation)

Influencer & Social Listening
Instagram Creator Marketplace, Brandwatch, or equivalent tools

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What We’re Looking For

• Minimum 2 years of experience managing social media for brands or agencies.
• Strong understanding of Instagram, Facebook, YouTube, and LinkedIn algorithms and how to leverage them for growth.
• Proven experience in building content strategies that drive engagement and conversions.
• Exceptional communication, coordination, and client-handling skills.
• Ability to interpret data and translate it into creative, actionable insights.
• Hands-on experience with tools such as Meta Business Suite, Creator Studio, or Hootsuite.
• A mix of creative thinking and analytical clarity to know what works and why.

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Preferred Qualifications

• Previous experience in a creative or advertising agency.
• Understanding of video-first storytelling such as reels, shorts, and behind-the-scenes content.
• Ability to manage multiple brands with distinct voices and styles.
• Strong presentation skills and a strategic approach to client communication.

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person