Social Media Manager

About All About Startups (ABS):

Social Media Manager

Role Overview:

As a Social Media Manager, you will be responsible for:

• Designing and executing

  personal branding strategies

  for clients (founders, entrepreneurs, professionals).
• Creating engaging, platform-specific content across

  LinkedIn, Instagram, X, and YouTube/Shorts

  .
• Managing content calendars, storytelling, and engagement growth for client accounts.
• Coordinating with design, video editors, and copywriters to deliver polished campaigns.
• Tracking analytics and iterating strategies based on data.
• Staying updated on latest

  startup ecosystem trends, social media algorithms, and personal branding best practices

  .

Key Responsibilities:

1. Content Strategy & Branding

• Develop tailored branding roadmaps for each client.
• Define their positioning, tone of voice, and storytelling approach.

1. Content Creation & Management

• Write scripts, captions, and thought-leadership posts.
• Conceptualize and coordinate

  reels, carousels, blogs, and video snippets

  .
• Maintain posting calendars and ensure timely execution.

1. Engagement & Growth

• Actively engage with the community on behalf of clients.
• Leverage trends, hooks, and formats to boost reach.
• Optimize performance using data-driven insights.

1. Collaboration & Execution

• Work with internal creative team (design/editing) for visuals.
• Liaise with clients for approvals and feedback.
• Ensure all deliverables align with client goals.

Requirements:

• Relevant experience in

  social media management / personal branding / digital marketing

  .
• Strong understanding of

  LinkedIn, Instagram, YouTube Shorts

  content formats.
• Excellent copywriting and storytelling skills.
• Familiarity with Canva, AI tools (ChatGPT, Notion AI, etc.), and analytics dashboards.
• Ability to juggle multiple client accounts and deadlines.
• Passion for startups, entrepreneurship, and thought leadership content.

Nice-to-Have:

• Video editing skills (basic reels/shorts edits).
• Prior experience in managing

  founder/ CXO personal branding

  .
• Network in startup/creator ecosystem.

What We Offer:

• Opportunity to work closely with

  founders, professionals, and startup leaders

  .
• A

  creative, flexible, and growth-oriented

  work culture.
• Hands-on exposure to the

  startup ecosystem & personal branding playbook

  .
• Competitive pay + growth incentives.