Social Media Executive

About The Role

creative and data-driven Social Media Executive

Key Responsibilities

• Organic Growth Focus

  : Strategize and execute organic campaigns to increase

  followers, reach, engagement, and brand visibility

  .

• Design & Visuals

  : Create appealing posts using

  Canva

  —knowledge of layouts, colors, and brand aesthetics is essential.

• Content Calendar

  : Plan and manage weekly/monthly

  social media calendars

  aligned with marketing goals and trends.

• Strategy & Trends

  : Build social media strategies backed by data and stay

  updated on haircare & beauty industry trends

  .

• Hashtag & Keyword Research

  : Use relevant keywords and hashtags to boost discoverability.

• Creative Copywriting

  : Write

  catchy, on-brand captions

  that connect with the target audience.

• Analytics & Reporting

  : Track, analyze, and report performance metrics like engagement, reach, and CTRs. Make optimization suggestions.

• Meta Ads Knowledge

  : Basic understanding of

  Meta Ads (Facebook & Instagram)

  – audience setup, objectives, campaign types.

• Influencer

  : Must Have Knowledge of Influencer marketing

• Community Management

  : Monitor DMs, comments, and respond to followers in brand tone.

Requirements:

• 2–4 years of experience in managing social media for a brand or agency
• Strong understanding of

  Instagram, Facebook, LinkedIn, YouTube & emerging platforms

• Proficient in

  Canva

  ; bonus if familiar with basic video editing
• Detail-oriented, creative thinker, and highly organized

Nice to Have

• Experience in

  influencer outreach

  or collaborations
• Knowledge of trending reel formats and video content scripting

Why Join us?

• Be part of a growing beauty/haircare brand
• Room for creativity, experimentation, and learning

• Location: Udyog Vihar, Gurugram (On-site)
• Working Days: Monday to Saturday, 10:00 AM – 6:00 PM
• Salary: ₹4 LPA – ₹5 LPA (Based on experience & skills)
• Reporting to Marketing Manager/Director