About The Role We are looking for a creative and data-driven Social Media Executive to join our team. You will be responsible for managing our brand presence across platforms, growing engagement, and building a loyal community—especially in the haircare and beauty niche. Key Responsibilities Organic Growth Focus : Strategize and execute organic campaigns to increase followers, reach, engagement, and brand visibility . Design & Visuals : Create appealing posts using Canva —knowledge of layouts, colors, and brand aesthetics is essential. Content Calendar : Plan and manage weekly/monthly social media calendars aligned with marketing goals and trends. Strategy & Trends : Build social media strategies backed by data and stay updated on haircare & beauty industry trends . Hashtag & Keyword Research : Use relevant keywords and hashtags to boost discoverability. Creative Copywriting : Write catchy, on-brand captions that connect with the target audience. Analytics & Reporting : Track, analyze, and report performance metrics like engagement, reach, and CTRs. Make optimization suggestions. Meta Ads Knowledge : Basic understanding of Meta Ads (Facebook & Instagram) – audience setup, objectives, campaign types. Influencer : Must Have Knowledge of Influencer marketing Community Management : Monitor DMs, comments, and respond to followers in brand tone. Requirements: 2–4 years of experience in managing social media for a brand or agency Strong understanding of Instagram, Facebook, LinkedIn, YouTube & emerging platforms Proficient in Canva ; bonus if familiar with basic video editing Detail-oriented, creative thinker, and highly organized Nice to Have Experience in influencer outreach or collaborations Knowledge of trending reel formats and video content scripting Why Join us? Be part of a growing beauty/haircare brand Room for creativity, experimentation, and learning Location: Udyog Vihar, Gurugram (On-site) Working Days: Monday to Saturday, 10:00 AM – 6:00 PM Salary: ₹4 LPA – ₹5 LPA (Based on experience & skills) Reporting to Marketing Manager/Director

About TruffLuv TruffLuv is India’s first 360° haircare brand powered by the richness of black truffle, paired with argan oil, olive fruit extract, keratin, and limonene. Our mission is to redefine hair wellness by merging science-backed formulas with indulgent rituals. We're now seeking a Social Media Executive to join our dynamic team and lead our digital storytelling journey. Job Summary We’re looking for a creative and strategic digital native to take charge of TruffLuv’s presence on Instagram, Shopify and other digital platforms. This person should be passionate about beauty and wellness, obsessed with consumer insights, and capable of building a strong brand narrative and visual identity online. Key Responsibilities: Brand & Content Strategy - Develop and implement a comprehensive content calendar in alignment with seasonal campaigns, product drops, and trending formats. - Craft compelling brand narratives and storytelling around products, ingredients, and benefits that resonate with target audiences. - Align digital messaging with broader brand positioning and tone of voice. - Plan and oversee influencer collaborations, user-generated content, and brand ambassador campaigns. Social Media Management - Own the Instagram strategy end-to-end – from ideation and curation to execution and analytics. - Engage and grow the community through interactive stories, reels, DMs, polls, contests, and live sessions. - Analyze performance data across channels and optimize content based on insights. E-Commerce Coordination (Shopify) - Ensure website content (banners, blogs, images, copy) aligns with social media strategy. - Collaborate with the design and tech teams to run digital campaigns that drive traffic to Shopify. - Manage seasonal offers, product launch announcements, and bundle promotions digitally. Consumer Research & Trend Analysis - Monitor industry trends, competitive activities, and shifts in consumer behavior. - Use data and feedback to refine content and marketing direction. - Conduct regular audits of brand positioning vs competitors. Key Requirements - 5-8 years of experience in digital marketing, content strategy, or social media management, preferably in beauty, wellness, or lifestyle brands. - Proven success in managing and growing an Instagram account for a brand. - Hands-on experience with Meta Business Manager and Google Ads Manager. - Strong copywriting and storytelling skills with the ability to adapt tone and format. - Comfortable working with designers, photographers, influencers, and video editors. - Working knowledge of Shopify, Canva, basic video editing tools, and analytics platforms. - Deep understanding of Millennial & Gen Z audiences and digital content trends. - Highly organised, creative, analytical, and self-motivated. Bonus Points - Experience in influencer marketing or community management. - Familiarity with SEO, email marketing platforms (like Klaviyo), and CRM tools. - Passion for premium beauty, personal care, or wellness. Why Join TruffLuv? - Be part of an emerging beauty brand disrupting the market with premium innovation. - Opportunity to shape the digital identity of a fast-growing startup. - Work in a flexible and collaborative environment with creative autonomy. SALARY: UPTO 7 LPA

Location : Gurugram Department : Area Sales Manager Reports To : CEO / Founder Experience Required : 7-8 (preferably in FMCG, beauty, or personal care sectors). Company : Truffluv is a premium haircare brand launched in India in Feb 2023. Salary: 7.2LPA UPTO 9.2 LPA JOB OVERVIEW: We are seeking a dynamic, strategic, and hands-on Head of Operations to lead and scale the end-to-end operations of our fast-growing haircare brand. This role requires a strong leader with deep experience across Sales, Growth, Distribution, Brand Strategy, Human Resources & B2B Sales (Salons, MT & GT). The ideal candidate will be a proactive executor and systems thinker who can drive operational efficiency while ensuring scalable, brand-aligned growth. KEY RESPONSIBILITES: SALES & REVENUE Define and execute monthly/quarterly revenue targets in collaboration with sales and marketing. Drive modern trade, general trade, D2C, and online marketplace sales performance. Build a robust field sales and channel sales team; manage distributor relationships. Implement sales forecasting, territory planning, and incentive systems. BUSINESS GROWTH & EXPANSION Identify new market opportunities Expand brand presence Delhi NCR Evaluate and lead partnerships, retail tie-ups, and Salon Placements Get Our HairCare Brand Products Placed in Salons, MT & GT Retailers. BRAND STRATEGY & STRATEGY · Align operational strategy with brand ethos and long-term positioning. · Work closely with marketing to ensure campaigns are supported operationally. · Monitor consumer trends and competitor moves to evolve brand strategy accordingly. TECHNOLOGY & OPERATIONAL EXCELLENCE · Evaluate and Schedule product demo's in regards to their performance, adaptibility & potential placements in outlets. · Champion automation and digital transformation across functions. QUALIFICATIONS : Industry experience, especially in the B2B vertical of more than 7 years, especially in haircare. Knowledge about the Haircare landscape in general. Good & Fruitful Connections in the Industry, With Salons & Retailers.