About The Role We are looking for a creative and data-driven Social Media Executive to join our team. You will be responsible for managing our brand presence across platforms, growing engagement, and building a loyal community—especially in the haircare and beauty niche. Key Responsibilities Organic Growth Focus : Strategize and execute organic campaigns to increase followers, reach, engagement, and brand visibility . Design & Visuals : Create appealing posts using Canva —knowledge of layouts, colors, and brand aesthetics is essential. Content Calendar : Plan and manage weekly/monthly social media calendars aligned with marketing goals and trends. Strategy & Trends : Build social media strategies backed by data and stay updated on haircare & beauty industry trends . Hashtag & Keyword Research : Use relevant keywords and hashtags to boost discoverability. Creative Copywriting : Write catchy, on-brand captions that connect with the target audience. Analytics & Reporting : Track, analyze, and report performance metrics like engagement, reach, and CTRs. Make optimization suggestions. Meta Ads Knowledge : Basic understanding of Meta Ads (Facebook & Instagram) – audience setup, objectives, campaign types. Influencer : Must Have Knowledge of Influencer marketing Community Management : Monitor DMs, comments, and respond to followers in brand tone. Requirements: 2–4 years of experience in managing social media for a brand or agency Strong understanding of Instagram, Facebook, LinkedIn, YouTube & emerging platforms Proficient in Canva ; bonus if familiar with basic video editing Detail-oriented, creative thinker, and highly organized Nice to Have Experience in influencer outreach or collaborations Knowledge of trending reel formats and video content scripting Why Join us? Be part of a growing beauty/haircare brand Room for creativity, experimentation, and learning Location: Udyog Vihar, Gurugram (On-site) Working Days: Monday to Saturday, 10:00 AM – 6:00 PM Salary: ₹4 LPA – ₹5 LPA (Based on experience & skills) Reporting to Marketing Manager/Director
About TruffLuv TruffLuv is India’s first 360° haircare brand powered by the richness of black truffle, paired with argan oil, olive fruit extract, keratin, and limonene. Our mission is to redefine hair wellness by merging science-backed formulas with indulgent rituals. We're now seeking a Social Media Executive to join our dynamic team and lead our digital storytelling journey. Job Summary We’re looking for a creative and strategic digital native to take charge of TruffLuv’s presence on Instagram, Shopify and other digital platforms. This person should be passionate about beauty and wellness, obsessed with consumer insights, and capable of building a strong brand narrative and visual identity online. Key Responsibilities: Brand & Content Strategy - Develop and implement a comprehensive content calendar in alignment with seasonal campaigns, product drops, and trending formats. - Craft compelling brand narratives and storytelling around products, ingredients, and benefits that resonate with target audiences. - Align digital messaging with broader brand positioning and tone of voice. - Plan and oversee influencer collaborations, user-generated content, and brand ambassador campaigns. Social Media Management - Own the Instagram strategy end-to-end – from ideation and curation to execution and analytics. - Engage and grow the community through interactive stories, reels, DMs, polls, contests, and live sessions. - Analyze performance data across channels and optimize content based on insights. E-Commerce Coordination (Shopify) - Ensure website content (banners, blogs, images, copy) aligns with social media strategy. - Collaborate with the design and tech teams to run digital campaigns that drive traffic to Shopify. - Manage seasonal offers, product launch announcements, and bundle promotions digitally. Consumer Research & Trend Analysis - Monitor industry trends, competitive activities, and shifts in consumer behavior. - Use data and feedback to refine content and marketing direction. - Conduct regular audits of brand positioning vs competitors. Key Requirements - 5-8 years of experience in digital marketing, content strategy, or social media management, preferably in beauty, wellness, or lifestyle brands. - Proven success in managing and growing an Instagram account for a brand. - Hands-on experience with Meta Business Manager and Google Ads Manager. - Strong copywriting and storytelling skills with the ability to adapt tone and format. - Comfortable working with designers, photographers, influencers, and video editors. - Working knowledge of Shopify, Canva, basic video editing tools, and analytics platforms. - Deep understanding of Millennial & Gen Z audiences and digital content trends. - Highly organised, creative, analytical, and self-motivated. Bonus Points - Experience in influencer marketing or community management. - Familiarity with SEO, email marketing platforms (like Klaviyo), and CRM tools. - Passion for premium beauty, personal care, or wellness. Why Join TruffLuv? - Be part of an emerging beauty brand disrupting the market with premium innovation. - Opportunity to shape the digital identity of a fast-growing startup. - Work in a flexible and collaborative environment with creative autonomy. SALARY: UPTO 7 LPA
Location : Gurugram Department : Area Sales Manager Reports To : CEO / Founder Experience Required : 7-8 (preferably in FMCG, beauty, or personal care sectors). Company : Truffluv is a premium haircare brand launched in India in Feb 2023. Salary: 7.2LPA UPTO 9.2 LPA JOB OVERVIEW: We are seeking a dynamic, strategic, and hands-on Head of Operations to lead and scale the end-to-end operations of our fast-growing haircare brand. This role requires a strong leader with deep experience across Sales, Growth, Distribution, Brand Strategy, Human Resources & B2B Sales (Salons, MT & GT). The ideal candidate will be a proactive executor and systems thinker who can drive operational efficiency while ensuring scalable, brand-aligned growth. KEY RESPONSIBILITES: SALES & REVENUE Define and execute monthly/quarterly revenue targets in collaboration with sales and marketing. Drive modern trade, general trade, D2C, and online marketplace sales performance. Build a robust field sales and channel sales team; manage distributor relationships. Implement sales forecasting, territory planning, and incentive systems. BUSINESS GROWTH & EXPANSION Identify new market opportunities Expand brand presence Delhi NCR Evaluate and lead partnerships, retail tie-ups, and Salon Placements Get Our HairCare Brand Products Placed in Salons, MT & GT Retailers. BRAND STRATEGY & STRATEGY · Align operational strategy with brand ethos and long-term positioning. · Work closely with marketing to ensure campaigns are supported operationally. · Monitor consumer trends and competitor moves to evolve brand strategy accordingly. TECHNOLOGY & OPERATIONAL EXCELLENCE · Evaluate and Schedule product demo's in regards to their performance, adaptibility & potential placements in outlets. · Champion automation and digital transformation across functions. QUALIFICATIONS : Industry experience, especially in the B2B vertical of more than 7 years, especially in haircare. Knowledge about the Haircare landscape in general. Good & Fruitful Connections in the Industry, With Salons & Retailers.
We’re Hiring: Social Media Intern at TruffLuv Are you passionate about beauty, luxury haircare, and social media trends ? Do you love creating content, staying on top of Instagram/TikTok trends, and engaging with communities online? If yes we’d love to have you on board! About TruffLuv TruffLuv is a premium haircare brand infused with Black Truffle & Mushroom extracts , designed to bring luxury and performance together. From scalp hydration to frizz control, our products deliver salon-level results at home. Role: Social Media Intern Location: Gurgaon What You’ll Do: Create engaging content (Reels, Stories, Posts) for Instagram, YouTube & other platforms Stay updated with beauty & lifestyle trends to keep TruffLuv ahead of the curve Assist in influencer collaborations & UGC (user-generated content) campaigns Write catchy captions, hashtags & SEO-driven content Support community building through comments, DMs & broadcast channels What We’re Looking For: Passion for beauty, lifestyle, and digital media Creativity + strong sense of aesthetic (Canva/video editing a plus) Knowledge of Instagram, YouTube & trending formats Eagerness to learn, experiment & grow with the brand Strong communication & writing skills Why Join Us? Work closely with a luxury beauty brand making waves in the market Gain hands-on experience in social media, content creation & brand marketing Opportunity to grow with TruffLuv and be part of a creative, fast-paced environment If this sounds like you, send us your CV/Portfolio at Vanshika@truffluv.in
About The Role We are looking for a creative and data-driven Social Media Executive to join our team. You will be responsible for managing our brand presence across platforms, growing engagement, and building a loyal community—especially in the haircare and beauty niche. Key Responsibilities Organic Growth Focus : Strategize and execute organic campaigns to increase followers, reach, engagement, and brand visibility . Design & Visuals : Create appealing posts using Canva —knowledge of layouts, colors, and brand aesthetics is essential. Content Calendar : Plan and manage weekly/monthly social media calendars aligned with marketing goals and trends. Strategy & Trends : Build social media strategies backed by data and stay updated on haircare & beauty industry trends . Hashtag & Keyword Research : Use relevant keywords and hashtags to boost discoverability. Creative Copywriting : Write catchy, on-brand captions that connect with the target audience. Analytics & Reporting : Track, analyze, and report performance metrics like engagement, reach, and CTRs. Make optimization suggestions. Meta Ads Knowledge : Basic understanding of Meta Ads (Facebook & Instagram) – audience setup, objectives, campaign types. Influencer : Must Have Knowledge of Influencer marketing Community Management : Monitor DMs, comments, and respond to followers in brand tone. Requirements: 2–3 years of experience in managing social media for a brand or agency Strong understanding of Instagram, Facebook, LinkedIn, YouTube & emerging platforms Proficient in Canva ; bonus if familiar with basic video editing Detail-oriented, creative thinker, and highly organized Nice to Have Experience in influencer outreach or collaborations Knowledge of trending reel formats and video content scripting Why Join us? Be part of a growing beauty/haircare brand Room for creativity, experimentation, and learning Location: Udyog Vihar, Gurugram (On-site) Working Days: Monday to Saturday, 10:00 AM – 6:00 PM Reporting to Marketing Manager/Director
Job Description : Social Media Executive About TruffLuv TruffLuv is Indias first 360 haircare brand powered by the richness of black truffle, paired with argan oil, olive fruit extract, keratin, and limonene. Our mission is to redefine hair wellness by merging science-backed formulas with indulgent rituals. We're now seeking a Social Media Executive to join our dynamic team and lead our digital storytelling journey. Job Summary Were looking for a creative and strategic digital native to take charge of TruffLuvs presence on Instagram, Shopify, Meta Ads, Google Ads, and other digital platforms. This person should be passionate about beauty and wellness, obsessed with consumer insights, and capable of building a strong brand narrative and visual identity online. Key Responsibilities Brand & Content Strategy - Develop and implement a comprehensive content calendar in alignment with seasonal campaigns, product drops, and trending formats. - Craft compelling brand narratives and storytelling around products, ingredients, and benefits that resonate with target audiences. - Align digital messaging with broader brand positioning and tone of voice. - Plan and oversee influencer collaborations, user-generated content, and brand ambassador campaigns. Social Media Management - Own the Instagram strategy end-to-end – from ideation and curation to execution and analytics. - Engage and grow the community through interactive stories, reels, DMs, polls, contests, and live sessions. - Analyze performance data across channels and optimize content based on insights. Performance Marketing - Design and execute paid campaigns across Meta (Facebook + Instagram) and Google Ads (Search + Display + YouTube). - Monitor KPIs (CTR, ROAS, CPA) and optimize for conversions and brand reach. - Collaborate with external agencies or freelancers if needed for ad creatives or landing page optimizations. E-Commerce Coordination (Shopify) - Ensure website content (banners, blogs, images, copy) aligns with social media strategy. - Collaborate with the design and tech teams to run digital campaigns that drive traffic to Shopify. - Manage seasonal offers, product launch announcements, and bundle promotions digitally. Consumer Research & Trend Analysis - Monitor industry trends, competitive activities, and shifts in consumer behavior. - Use data and feedback to refine content and marketing direction. - Conduct regular audits of brand positioning vs competitors. Key Requirements - 3-5 years of experience in digital marketing, content strategy, or social media management, preferably in beauty, wellness, or lifestyle brands. - Proven success in managing and growing an Instagram account for a brand. - Hands-on experience with Meta Business Manager and Google Ads Manager. - Strong copywriting and storytelling skills with the ability to adapt tone and format. - Comfortable working with designers, photographers, influencers, and video editors. - Working knowledge of Shopify, Canva, basic video editing tools, and analytics platforms. - Deep understanding of Millennial & Gen Z audiences and digital content trends. - Highly organized, creative, analytical, and self-motivated. Bonus Points - Experience in influencer marketing or community management. - Familiarity with SEO, email marketing platforms (like Klaviyo), and CRM tools. - Passion for premium beauty, personal care, or wellness. Why Join TruffLuv? - Be part of an emerging beauty brand disrupting the market with premium innovation. - Opportunity to shape the digital identity of a fast-growing startup. - Work in a flexible and collaborative environment with creative autonomy.
TruffLuv India Salon Devp. Partner Job Title: SDP / BD Brand : TruffLuv India Locations: Mumbai & Bengaluru About TruffLuv TruffLuv is Indias first 360 haircare brand powered by the richness of black truffle, paired with argan oil, olive fruit extract, keratin, and limonene. Our mission is to redefine hair wellness by merging science-backed formulas with indulgent rituals. We're now seeking a Social Media Executive to join our dynamic team and lead our digital storytelling journey Position Summary: The Salon Development Partner plays a key role in driving business development, increasing sales, and strengthening TruffLuv presence within the salon industry. This position focuses on cultivating and nurturing relationships with salon partners, promoting the TruffLuv brand, and ensuring the delivery of an exceptional customer experience. The Salon Development Partner will focus on expanding the salon network, improving salon performance, and providing continuous support for business growth. WHAT THIS ROLE DOES: Sales & New Salon Business Development Responsible for achieving sales target area and achieving new business targets to maintain growth on the area Cultivate relationships with existing salon partners, ensuring the growth of TruffLuv's products and services within their business. Develop and execute strategies to attract new salon partners, expanding TruffLuv's salon footprint and increasing sales. Conduct regular business reviews with salon partners to identify opportunities for growth, track performance, and address any challenges. Drive sales objectives by optimising salon opportunities for cross-sell, up-sell, and product launches. Training & Education Facilitate training sessions and workshops for salon teams, ensuring a thorough understanding of TruffLuv's products, services, and customer experience standards. Work closely with salon teams to enhance their product knowledge, sales skills, and ability to drive customer engagement. Identify areas for development and deliver tailored education programs to meet the evolving needs of each salon. Support salons in maintaining high levels of product and service excellence, ensuring that TruffLuv's values and mission are consistently represented. Support salons with business driving tools such as Benchmarking and SOAP planning. Building & Maintaining Relationships Establish and maintain strong relationships with salon owners, managers, and staff, acting as a trusted business partner. Regularly visit salons to assess their needs, offer guidance, and ensure the success of TruffLuv's products and services within their operations. Assist in resolving any operational issues or concerns that arise, ensuring a high level of satisfaction and long-term business growth. Strategic Thinking & Problem Solving • Analyse salon performance data and identify trends to create actionable plans for improvement and growth. Act as a strategic advisor, providing salons with insight into how they can enhance their business operations, services, and product offerings. Work with internal teams to develop and deliver solutions that address the specific needs and goals of salon partners. WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE: Strong relationship-building and networking skills, with a proven ability to develop and maintain long-term partnerships. Ability to drive sales growth and optimise salon performance through strategic planning and execution. Strong knowledge of the salon industry, including market trends, products, and services. Ability to provide training, coaching, and guidance to salon teams to improve business results. Excellent communication and presentation skills, with the ability to influence and motivate salon teams. A proactive, solution-oriented mindset with strong problem-solving skills. Ability to work independently and manage multiple salon accounts simultaneously. QUALIFICATIONS: Proven experience in sales, business development, or salon management, with a focus on relationship management and growth. Strong understanding of the salon industry and passion for beauty and wellness. Previous experience in developing and delivering training programs is a plus. Excellent organisational skills, with the ability to manage multiple priorities and accounts. A background in business, sales, or a related field is preferred. Industry - Personal Care