social media executive

Job Description- Social Media Executive We’re looking for a creative and data-savvy Social Media Executive to lead the charge in building our brand presence across digital platforms. If you're someone who blends storytelling with strategy and thrives on creating thumb-stopping content, we’d love to meet you. What You'll Do: Strategy Development & Execution: Design and implement social media strategies aligned with overall business goals and brand voice across platforms. Content Creation: Produce engaging and original content — including text, images, and videos — tailored to each social platform’s audience. Channel Management: Manage day-to-day operations of all social accounts, ensuring consistent brand identity and voice. Campaign Execution: Plan and run impactful social media campaigns, including Instagram ads and promotional activities. Community Engagement: Actively interact with our online audience by responding to comments, messages, and mentions in a timely and brand-aligned manner. Performance Tracking: Monitor, analyze, and report on key social metrics to measure success and optimize strategy. Trend Spotting: Stay ahead of platform updates, algorithm changes, and emerging trends to keep our content fresh and relevant. Collaborative Planning: Work closely with the marketing team to align social content with larger brand campaigns and goals. Influencer Marketing: Identify and engage with influencers and bloggers. Lead monthly influencer marketing initiatives and manage macro influencer PR seeding. SEO Optimization: Apply SEO principles to social content to boost discoverability and engagement. What You’ll Need: Proficiency in platforms and tools like Instagram, Facebook, Pinterest, Canva/Adobe Suite. Strong understanding of analytics and reporting tools. Hands-on experience with social media trends, hashtags, and audience behavior. Basic knowledge of SEO and web traffic metrics. Solid communication and interpersonal abilities. Creative mindset with strong problem-solving skills. Ability to handle multiple projects and deadlines efficiently. A collaborative attitude and team spirit. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. Minimum 2 years of proven experience in a social media executive or similar role. Bonus Points Certifications in Social Media Marketing or Digital Marketing. Experience with influencer collaborations. Show more Show less