Job
Description
Position Overview: We are seeking a dynamic and creative Social Media Executive to join our team at Future Varsity Education Group. The Social Media Executive will play a crucial role in managing our brand's online presence across various social media platforms. The ideal candidate will have a passion for social media, strong communication skills, and the ability to develop engaging content that resonates with our target audience. Key Responsibilities: Create and schedule daily social media posts across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, to maintain a consistent brand presence and engage our audience. Ensure basic hygiene across all brand channels by adhering to brand guidelines, including maintaining consistent branding elements, tone of voice, and messaging. Repurpose existing content to maximize reach and engagement, utilizing strategies such as content remixing, repackaging, and repurposing for different platforms and formats. Monitor social media channels for comments, messages, and mentions, and respond promptly and appropriately to inquiries, feedback, and complaints. Collaborate with the design and marketing teams to ideate and conceptualize social media strategies, campaigns, and content calendars that align with brand objectives and industry standards. Engage with different brand verticals within the organization to gather ideas and insights for social media content and campaigns, ensuring alignment with overall brand messaging and goals. Stay updated on social media trends, best practices, and platform algorithms to optimize content performance and drive real-time reach and engagement. Analyze social media metrics and performance data to track key performance indicators (KPIs), identify trends, and make data-driven recommendations for continuous improvement. Qualifications: Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Proven experience in social media management, with a strong portfolio showcasing previous work in social media content creation and community management. Excellent written and verbal communication skills, with the ability to craft engaging content and interact effectively with online audiences. Proficiency in social media management tools and platforms, such as Hootsuite, Buffer, Sprout Social, or similar. Creative thinking and problem-solving skills, with a keen eye for detail and aesthetics. Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining a high level of accuracy and attention to detail. Strong collaborative skills and the ability to work effectively within cross-functional teams. Passion for education and a commitment to promoting the mission and values of Future Varsity Education Group. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Schedule: Day shift Work Location: In person
