Social Media Director

Job Description

Job Title: Social Media Director Location: Bangalore, India About Airlearn : Airlearn is on a mission to revolutionize learning with engaging, bite-sized content that resonates with millions. We are looking for a creative and strategic Social Media Head to lead our social presence and craft compelling short-form content that drives brand awareness and engagement. Role Overview: As the Social Media Head, you will own the strategy and execution of Airlearn’s social media channels. You’ll craft snappy, engaging content that connects with our audience and builds a loyal community. Your background from B2C companies or Big 4 consultancies will help bring a blend of creativity and strategic rigor to the role. Key Responsibilities: Develop and execute a cutting-edge social media strategy aligned with Airlearn’s brand and growth goals. Create, curate, and oversee the production of short-form content optimized for platforms like Instagram, Youtube, Twitter, and TikTok. Monitor social trends and competitor activity to keep Airlearn’s content fresh and relevant. Analyze social media metrics to continuously optimize engagement and reach. Collaborate with marketing, product, and design teams to maintain brand consistency. Lead and mentor a small social media team or freelancers/agencies if required. What We’re Looking For: 4-8 years of experience in social media, content creation, or digital marketing. Strong track record working in B2C companies. Exceptional skill in creating impactful short-form content that grabs attention quickly. Good understanding of social media platforms, trends, and tools. Data-driven mindset with ability to measure and optimize campaigns. Excellent communication and storytelling skills. Ability to work in a fast-paced startup environment with a hands-on approach. Why Join Airlearn? Be part of a passionate team transforming how people learn. Opportunity to shape the social voice of a rapidly growing edtech startup. Collaborative, inclusive, and high-energy work culture. Based in Bangalore — the startup capital of India. Show more Show less