Social Media Director

We are seeking a Social Media Director to work with a leading advertising agency in Mumbai!

Position : Social Media

Location : Vashi, Mumbai

Industry : Advertising

Job Summary:

The Social Media Director leads the agency's social media vision, strategy, and execution across all clients. This role is responsible for developing innovative social media campaigns, driving measurable results, mentoring the social team, and ensuring best-in-class digital communication aligned with client goals and brand positioning.

Key Responsibilities:

Strategy & Planning

• Develop comprehensive social media strategies for clients across platforms (Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Snapchat, etc.).
• Lead digital-first campaign planning integrating content, influencers, performance marketing, and brand storytelling.
• Conduct competitor analysis, audience insights, and market benchmarking to drive strategy.
• Create social media roadmaps, content calendars, and brand playbooks.

Execution & Management

• Oversee end-to-end campaign execution including content creation, posting, optimization, and reporting.
• Ensure timely delivery of monthly content plans, campaigns, and asset production.
• Manage and guide creative teams (designers, writers, video editors) to deliver platform-optimized content.
• Implement best practices across formats: reels, static posts, carousels, YouTube shorts, GIFs, etc.

Client Management

• Serve as the primary social media expert for clients; present strategies, reports, and campaign performance.
• Build strong client relationships and handle escalations.
• Identify opportunities for upselling digital services (influencers, paid ads, productions).

Performance & Analytics

• Monitor KPIs: engagement, reach, impressions, follower growth, conversion, CTR, CPL, ROAS (where ads are involved).
• Use analytics tools (Meta Suite, Google Analytics, Sprout, Later, HubSpot, etc.) for insights and reporting.
• Optimize content and paid campaigns based on performance.

Team Leadership

• Lead and mentor a team of social media managers, executives, content creators, and community managers.
• Conduct training sessions on trends, platform features, and social storytelling.
• Allocate resources and manage workloads to ensure smooth operations.

Trend & Innovation

• Stay updated with global social media trends, platform updates, and creator tools.
• Continuously bring fresh ideas, viral formats, and creative innovations to clients.
• Evaluate and onboard new tools, technologies, and partnerships.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Advertising, or related field.
• 5+ years of experience in social media, digital marketing, or creative strategy (agency experience preferred).
• Strong understanding of content strategy, performance marketing, influencer marketing, and brand storytelling.
• Expertise in Meta Business Suite, Google Analytics, social listening tools, and social management platforms.
• Excellent leadership, communication, and presentation skills.
• Ability to manage multiple clients and fast-paced deadlines.