Social Media & Digital Marketing Executive

Job Title: Social Media & Digital Marketing Executive

Location: Kolkata, Park Street (Head Office)
Industry: Travel & Tourism
Experience: 3–5 years (preferably in digital marketing, travel, or hospitality industry)

Interview Date: 13 & 14 November only

Work Mode: Work from Office

Role Overview

We are looking for a dynamic and creative Social Media & Digital Marketing Executive to manage and grow our online presence across platforms. The ideal candidate will be responsible for content creation, campaign management, lead generation (B2B), and brand visibility through effective digital strategies.

This role requires hands-on experience in managing multiple platforms, coordinating with internal teams, and analyzing performance metrics to drive measurable growth.

Key Responsibilities

• Create, plan, and manage daily content across social media platforms – Facebook, Instagram, LinkedIn.
• Develop and execute engaging posts, reels, and videos promoting destinations, tours, and travel experiences.
• Plan and implement marketing campaigns to increase brand visibility and inbound enquiries.
• Manage social media calendars, write creative captions, and coordinate with designers for visual creatives.
• Track and analyze performance metrics; prepare weekly and monthly reports.
• Engage with followers, handle comments/messages, and build community engagement.
• Collaborate with the sales and operations teams for product updates and promotional activities.
• Stay updated on travel trends and create relevant, high-performing content.
• Generate B2B leads through targeted campaigns and online networking.

Tools & Platforms You’ll Work On

• MS Office Suite
• WordPress
• Google Ads & Meta Ads
• CRM Tools (Zoho or equivalent)
• Podcast Outreach Platforms
• Canva / Figma for creatives
• Zoho Social / Social Media Scheduling Tools
• Social Media Analytics Tools

Preferred Additional Skills / Certifications

Candidates with the following will have an added advantage:

• Analytics Certification (Google Analytics or equivalent)
• SEO / SEM knowledge
• Social Media Marketing Certification
• E-Commerce or Digital Marketing Certification

Key Attributes

• Strong communication and creative writing skills
• Passion for travel and digital storytelling
• Analytical mindset with a data-driven approach
• Ability to multitask and manage deadlines
• Team player with coordination skills across departments

Please share your CV to avijit@prohrstrategies.comalong with following information

- Current CTC:

- Expectation CTC:

- Notice Period:

- Year of Experience in Social Media & Digital Marketing:

- Are you ok with the job location and work mode (Yes / No):

Thank you.

Regards,
HR Team

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Experience:

• Social Media marketing / Digital Marketing: 3 years (Required)