Social Media & Digital Marketing Executive

Job Title: Social Media & Digital Marketing Executive

Location:

Industry:

Work Mode

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Role Overview

Social Media & Digital Marketing Executive

This role requires hands-on experience in managing multiple platforms, coordinating with internal teams, and analyzing performance metrics to drive measurable growth.

Key Responsibilities

• Create, plan, and manage

  daily content

  across social media platforms Facebook, Instagram, LinkedIn.
• Develop and execute engaging posts, reels, and videos promoting destinations, tours, and travel experiences.
• Plan and implement

  marketing campaigns

  to increase brand visibility and inbound enquiries.
• Manage

  social media calendars

  , write creative captions, and coordinate with designers for visual creatives.
• Track and analyze

  performance metrics

  ; prepare weekly and monthly reports.
• Engage with followers, handle comments/messages, and build community engagement.
• Collaborate with the

  sales and operations teams

  for product updates and promotional activities.
• Stay updated on

  travel trends

  and create relevant, high-performing content.
• Generate

  B2B leads

  through targeted campaigns and online networking.

Tools & Platforms Youll Work On

• MS Office Suite

• WordPress

• Google Ads & Meta Ads

• CRM Tools

  (Zoho or equivalent)

• Podcast Outreach Platforms

• Canva / Figma

  for creatives

• Zoho Social / Social Media Scheduling Tools

• Social Media Analytics Tools

Preferred Additional Skills / Certifications

Candidates with the following will have an added advantage:

• Analytics Certification

  (Google Analytics or equivalent)

• SEO / SEM

  knowledge

• Social Media Marketing Certification

• E-Commerce or Digital Marketing Certification

Key Attributes

• Strong communication and creative writing skills
• Passion for travel and digital storytelling
• Analytical mindset with a data-driven approach
• Ability to multitask and manage deadlines
• Team player with coordination skills across departments

Please share your CV to avijit@prohrstrategies.com along with following information

Current CTC:

Expectation CTC:

Notice Period:

Year of Experience in Social Media & Digital Marketing:

Are you ok with the Job location and Work mode (Yes / NO):

Thank you.

Regards,