Social Media Content Creator

Purpose of the Role

To consistently publish polished, on-brand organic content across Facebook, Instagram, TikTok and LinkedIn for a portfolio of Hustle Agency clients in the Wellness, Food and Real Estate sectors. You’ll receive raw assets (images, short clips, longer videos, copy drafts) and turn them into platform-ready posts that look great, read well and go out on schedule.

Responsibilities

1. Content Preparation & Editing

• Crop, trim and lightly edit supplied photos and videos for each platform’s specs (ratios, durations, file sizes, captions).
• Add simple motion graphics, captions, subtitles or text overlays when needed.
• Ensure all copy is on-brand; refine tone, spelling and grammar where required.

2. Publishing & Scheduling

• Build and maintain monthly/weekly content calendars.
• Schedule posts natively or via agreed tools (e.g. Meta Business Suite, Later, Buffer) and double-check that links, tags and hashtags work.
• Post at optimal times for each audience, adjusting for different industries and platforms.

3. Community & Brand Consistency

• Follow brand guidelines for each client (visual style, voice, compliance notes).
• Flag any audience comments or DMs that need client input; light moderation if required.

4. Performance Tracking & Reporting

• Record basic metrics (reach, engagement, follower growth, clicks) and share quick insights or optimization suggestions.
• Identify emerging content trends, sounds and formats relevant to Wellness, Food and Real Estate and propose ideas.

5. Process & Collaboration

• Keep assets, drafts and calendars neatly organized in shared drives/project tools.
• Communicate progress, blockers and approvals clearly and promptly.
• Hit agreed turnaround times and posting deadlines.

Tools You’re Comfortable With

• Editing: Canva, CapCut (or similar), Adobe Express / Rush
• Scheduling: Meta Business Suite, Later, Buffer, Hootsuite (or similar)
• Collaboration: Google Drive, Slack, Notion/Asana

Nice-to-Haves

• Experience in Wellness, Food or Real Estate brands.
• Knowledge of social analytics and simple reporting.
• Familiarity with project management tools (Asana, Trello, ClickUp).
• Comfort experimenting with trends (audio, effects, hooks) while staying on-brief.