Shopify Specialist – Founding Team | New FMCG E-Commerce Start-up

Job Title: 🚀 Shopify Specialist – Founding Team | New FMCG E-Commerce Startup | Mumbai

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🏢 Keplin Global Services India Pvt Ltd 

FMCG e-commerce brand

About Us:

Keplin Global Services India is a fast-growing creative focused FMCG brand operating across eCommerce platforms like Amazon Vendor, Shopify, and TikTok. We understand the difference 

great creative makes to our business and strive to create best in class design, whether that’s Amazone listings, e-commerce graphics or product packaging. 

About the Job:

We are looking for a technically skilled Shopify Specialist with a strong D2C (Direct-to-Consumer) background to lead and optimise our online store operations. The ideal candidate will have three to five years of hands-on ecommerce experience, deep expertise in the Shopify platform, and a proven track record in driving D2C growth through technical, merchandising, and marketing initiatives. You will manage the end-to-end performance of our Shopify store, ensure a seamless customer journey and collaborate with cross-functional teams to deliver commercial objectives. 

Key Responsibilities

• Shopify Store Management:

   

Oversee the day-to-day operations of our Shopify stores, including product uploads, collection updates, merchandising, and theme management to ensure a user-friendly and on-brand experience.  

• Technical Optimisation:

   

Implement and maintain custom Shopify features, apps, and integrations; troubleshoot technical issues; to enhance site functionality and performance (mobile & desktop).  

• Pricing, Promotion & Campaign Management:

   

Develop and execute pricing strategies, plan and implement promotional campaigns, and analyse campaign effectiveness to maximise sales and ROI. 

• UX & CRO Initiatives:

   

Conduct regular site audits, A/B tests, and conversion rate optimisation strategies to improve the customer journey and increase conversion rates. 

• Digital Marketing Alignment:

   

Collaborate with marketing teams to align site content with email, paid ads, and SEO initiatives; optimise landing pages and product listings for search and conversion 

• Customer Experience:

   

Ensure a high standard of customer service by resolving operational queries and improving site usability and customer satisfaction for D2C customers 

Technical Skills Required

• Advanced proficiency with the Shopify platform, including theme customisation, app integration, and Shopify admin management. 
• Experience with HTML, CSS, and Liquid for Shopify theme modifications. 
• Familiarity with ecommerce analytics tools (e.g., Google Analytics, GA4, Google Keyword Planner, Google Optimize).  
• Understanding of SEO best practices, conversion rate optimisation, and UX/UI principles. 
• Ability to manage product feeds, inventory syncing, and order fulfilment workflows. 
• Experience with third-party Shopify apps and integrations (e.g., Klaviyo, Recharge, Yotpo)  
• Basic knowledge of image editing tools and content management systems. 

What We’re Looking For:

• 3-5 + years of experience in ecommerce / D2C website management, with a focus on Shopify and Shopify Plus. 
• Strong eye for design, usability, and customer experience 
• Self-starter mindset – you’re excited to build, test, and iterate fast  
• Demonstrated success in driving online sales, optimising store performance, and managing technical projects.  
• Strong analytical, organisational, and communication skills. 
• Ability to work independently and as part of a collaborative team in a fast-paced environment. 

Qualifications:

• Bachelor’s degree in business, Marketing, IT, or a related field. 

Why Join Us?

• Be part of the founding team in a high-growth space 
• Massive ownership and learning – this is not a cog-in-the-wheel job 
• Office in Mumbai – work closely with the core team and shape culture 

How to Apply

careers@keplin-group.com

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