SFMC Campaign Ops Architect

Location: Any LTIM offices(Hybrid)

Years of experience : 8+ years

Minimum Skill Requiremen

• t10+ years of overallexperienc
• e5-8 years of handson experience in SFM
• CTeam management experience
• .This exciting and interesting position will have the below responsibilitie
• sArchitecting requirements analysis providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned valu
• ePlaying a key liaison role during technology implementation providing direction and requirements clarity and testing new and enhanced capabilities prior to release into productio
• nBeing able to do requirements gathering campaign Design customer data mapping solution design development and deployment of campaign solution
• sContributing to developing marketing capabilities at Mindtre
• eMust have deep understanding of different kind of marketing programs in a multichannel Campaign and Marketing world that clients are leaning towards and how clients measure the returns on investment
• sMust demonstrate understanding of the latest trends in the digital marketing market space including integration with mobile channel data management in the new space integration of online and offline channels and how its enables using some of the technologie
• sHave participated in the Pre sales and or Sales support function for marketing Automation and have led large teams in either technology implementation or marketing services like project

sMust Hav

e1 campaign management experience and hands on data management experience for customer dat

a2 Must exhibit a through conceptual understanding of the entire marketing promotions process capabilities that support these using one of the above mentioned Technology stac

k3 Worked on at least two full lifecycle of campaign management or MRM projects SFMC Adobe Campaign other digital marketing tool

s4 Must have clear understanding and preferable working experience across digital channels NBA Next Best Action event based campaign triggers Real time marketin

g5 Overall understanding of marketing cloud data architecture model Understanding of SAP IP warming social studio and Advertising studio knowledg

e6 Must have adequate knowledge on Journey builder Content builder Contact builder Audience builder and Automation email studio Mobile connect REST and SOAP API Integration with 3rd party dat

a7 Send management Segmentation and reporting Integration with microsite and salesforce AB testing RMM AMP script cloud pages landing pages Smart capture knowledge on HTML and CSS lead management account configuration AMP script Dynamic content custom reports trigger send knowledge on Agile scru

m8 Should be able to gather requirement effectively and provide best practices and solution to client can work independently to deliver end produc

t9 Team management experienc

e10 Good communication skills

.Good to Hav

e1 Develop proposals of technical solutions including recommendations on selection architecture licensing configuration sizing and scalabilit

y2 Have worked on any other Custom or packaged Campaign Management produc

t3 Front end Development using HTML CS

S4 Good SQL skills and experience with Customer data managemen

t5 Administration and installation skills on any one of the marketing Technologie

s6 Exposure to advanced Digital marketing skills like Personalization using AEM Autonomy etc SEM SEO DMP and exposure to third party ad exchange

s7 Understanding of 2nd party and 3rd party data sources and how to integrate it in a multichannel Campaign set u

p8 JavaScript XML Web services and SOAP Calls and other Integration Technologies like REST using APIs etc used in integration of Marketing platform

s9 Solution architecture capabilities and understanding of the cloudbased platforms and how they integrate interface with the rest of the Marketing CRM eco syste

mSki

llsMandatory Skill